Winters are becoming shorter and more inconsistent.
As a snow sports community, we’re seeing it first hand, and without a doubt, the science backs it up.
We’re a community of over 24 million participants that generates over $72 billion in annual revenue. From manufacturers and suppliers to local retailers and resorts, snow is our currency.
As an industry that depends entirely on consistent snowfall, we won’t sit on the sidelines. This is our opportunity – our focus is to leverage the economic and social influence of the snow sports industry to drive the clean energy economy and our businesses forward. We will work together, to restore winter to what it should be - to strengthen our industry, our communities, our livelihoods and the future of our sports. We are the ones that can help solve this. We are United by Winter.
United By Winter provides our members with voluntary opportunities to become better educated, to be effective climate advocates and to influence and mobilize others. Take these steps with us.
The first step is to commit to taking action. Participating members agree that:
- Climate change is impacting the snow sports industry and the future of our sports
- We are greening our business and taking voluntary actions to reduce our carbon footprint, but at the same time we must also advocate for clean energy policies
- We understand that leveraging our corporate scale is a critical component to the solution now
- We’re committed to driving the clean energy economy forward