Winters are becoming shorter and more inconsistent.

As a snow sports community, we’re seeing it first hand, and without a doubt, the science backs it up.

We’re an industry that generates over $72 billion in annual revenue. From manufacturers and suppliers to local retailers and resorts, snow is our livelihood.

As an industry that depends entirely on consistent snowfall, we won’t sit idle. This is our opportunity – our focus is to leverage the economic influence of the snow sports industry to drive the clean energy economy, and our businesses forward.

We will work together, to restore winter to what it should be - to strengthen our industry, our communities, our livelihoods and the future of our sports. We are the ones that can help solve this. We are United by Winter.  

United By Winter provides our member companies with voluntary opportunities to become better educated, to be effective climate advocates and to influence and mobilize others. Take these steps with us.

1. Commit

The first step is to commit to taking action. Participating members agree that:

  • Climate change is a threat to our industry
  • Our businesses are taking voluntary actions to reduce our own environmental impacts, but at the same time we must also advocate for strong climate and clean energy policies
  • We understand that leveraging our corporate scale is a critical component to the solution now
  • We’re committed to driving the clean energy economy forward

2. Get Educated

From SIA’s regional Industry + Intelligence events, our webinars, podcasts, social and editorial content, we continually educate our members to better understand the the climate landscape, the science, and the best path forward. We update this section often, please re-visit and get up to speed on the latest news and helpful content. 


3. Advocate

It's critical now that businesses leverage their influence and economic weight to be strong advocates for clean energy - at the utility, state and federal level. Working with partner organizations, we are giving our members voluntary and vetted opportunites to do just that, including:


4. Activate

SIA members have immense influence, scale and reach. We're encouraging them to implement new initiatives that educate and mobilize their employees, customers and fans. 


We are United By Winter.
Join Us.

Let Us Know And We'll Be In Touch With Opportunities For You To Take Action.