Industry News

Great Stores Are Still The Best Way To Make Consumers Love A Brand – article by Richard Kestenbaum at Forbes

January 31, 2017 | 0 Comments

We met Richard at the SIA Snow Show to talk about what’s going on in winter sports retail. His insights came to fruition in this most recent artilce:

3 of my favorite points, being a retail zealot:

  • + Almost nothing in consumer products works as well as a great store
  • + Having a great in-store experience is usually the best relationship-builder with a consumer
  • + Being able to see and try products is important (no, make that super important)

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