To view all the presentations and speakers from 2018's Industry & Intelligence Day, click HERE.
Why Research is Important to Your Bottom Line: We are a data driven society, understand why it is important to your business and what you need to know. Including what is going on in the current market, future trends and how data can affect your business. Participants: Nate Fristoe, RRC (moderator) J. Michael Boyle, Adapt Analytics, Maria Teresa Sampedro, Promostyl, Ryan Wilson, FiveFifty
Consumers and Digital Convergence: The snow and outdoor sports industries are going through major changes when it comes to engaging with consumers. From the various sales channels to finding products to the in-store experience, consumer expectations have evolved more in the last few years than any time in history. Many technologies have converged to give brands and retailers the tools to meet consumer demands including online personalized online marketplaces, in-store beaconing, and simplified checkouts, providing an opportunity to offer a true omnichannel commerce approach. This presentation will touch on some of these major changes and solutions, including examples of how brands and retailers are meeting and exceeding consumer expectations. Presenter: Ruben Martin, Quivers International, Inc.
Filling the Void: Taking On Global Warming When Our Country Isn’t
It is 2018, governments from around the world have come together to address a challenge that threatens the future of their communities and economies: climate change. All except one, the United States. To fill the void, American corporations, businesses, and state and local governments are taking action to address this threat. From internal mitigation efforts such as supply chain management and business practices to advocacy at the federal, state and local level, they are working across political lines to address the threat. Join us to learn about how climate change impacts the industry, what companies are doing to fight global warming through mitigation and advocacy and learn about a menu of options and resources to take action today. Moderator: Chris Davenport Panelists: Amy Roberts, Executive Director, Outdoor Industry Association, Mario Molina, Executive Director, Protect Our Winters, Chris Steinkamp, Strategic Consultant, Snowsports Industries America, Jenn Vervier, Interim VP of Marketing, CSR Director, New Belgium Brewing, Valerie Bone, Director, Corporate Responsibility, Pacific Market International
Optimizing Retail Procurement, Seeking a Seamless B2B Buyer Experience With the collapse of big box retail and the strength of online commerce (Amazon), specialty retailers are facing negative side effects of a discerning consumer. The generation shift alongside technological advances has forever changed the face of specialty retail. Our presentation will address the “shift” within retail, how retailers need to work closer with their manufacturers, and how manufacturers need to collaborate with one another. Josh will speak to how a more open, thoughtful, and curated approach within these relationships will help everyone win. Presenter: Josh Reddin, Elastic Suite
Creating Authentic Brand Experiences for the Outdoor Consumer: More than ever it is critical to connect the dots across channels, devices, and moments to create a consistent and seamless experience that provides value and resonates with outdoor consumers on an emotional level. A well-designed, personalized experience — one based on deep user insights, coupled with the right mix of athlete ambassadors, compelling visuals, and relevant interactions — can be the difference between creating a long-lasting relationship versus a frustrated consumer who writes off your brand. Presenter: Cara Peckens, imre
Changing the Game by Changing the Rules: Creating a Culture of Leadership to Drive Innovation - Rob Katz, CEO, Vail Resorts
Rob will speak to how Vail Resorts has re-imagined the mountain resort experience around the world by carefully curating a unique leadership culture within Vail Resorts, focusing on the personal development of the company’s more than 30,000 brave, ambitious and passionate employees, and leveraging that development to drive innovation both within the company and in the industry as a whole. Presenter: Rob Katz, Vail Resorts
Snow Safety: How to Help Protect our Best Customers As our customers have more options than ever before how can the industry come together to avoid accidents like what we’ve seen in the past? Hear from Steve Berlack about his mission to bring this conversation to the forefront in the wake of personal tragedy. Learn about how you can contribute to the conversation as well as the tools and resources currently available. Presenter: Steve Berlack, BRASS Foundation
The State of the Retail Ecosystem in 2018
Specialty, online, direct to consumer and changing consumer buying habits. What does it mean for our industries? Is there room for everyone? Participants: Kristin Carpenter-Ogden, Verde Communications, Verde Strategy (moderator) Ben Johns, REI, Teddy Schiavoni, Summit Ski & Snowboard, NSSRA, Christian Gennerman, 180 Commerce
Differentiate, Don’t Alienate: Content strategy for the new outdoor era: This business was built on an awesome outdoor-worshipping community—and that community is growing fast. Who wouldn’t want in on a lifestyle that celebrates freedom and fun? But rapid progress presents new challenges for brands. How can they connect and engage with a wider audience and not alienate their core supporters? And while they’re at it, what about adapting to cultural changes, challenges and nuances in a genuine way? Join Nemo Design’s pro content strategist Harriet Riley to learn how the veteran agency helps brands bob and weave in an ever-changing climate. Presenter: Harriet Riley, Nemo Design
Location Based Advertising through GeoFencing: Location-Based Advertising tells us as much about who companies are, on and offline, by the demographics of the people that visit them, as it does to tell a story about who you are. By tracking where potential customers go, what they do, buy, etc., online and offline, our technology is able to capture 3 key factors, context, home association and offline data, to build a custom audience for our advertisers. Then we use a combination of; Geo Fencing, Location Retargeting and Behavioral Targeting to execute on our strategy. Presenter: Klint Rudolph, Xcite Media Group
The Higg Index: Assessing, Measuring, and Communicating Sustainability in the Supply Chain
Join the 130 outdoor industry companies that are already using the Higg Index to measure and communicate their sustainability practices! Whether you’re in the business of apparel, footwear, accessories, or equipment, Outdoor Industry Association invites you to attend this session and learn more about the Higg Index suite of tools and how they can help your company. We’ll also present the first-ever snapshot of outdoor industry sustainability performance, using 2016 Higg Index data. Participant: Nikki Hodgson, OIA
Data & Drafts Come meet the new SIA research team! We will discuss the state of the industry, participation, as well as current and future data projects and how to get involved as a member. Join us, grab a beer, and hear the latest on what is happening this season.
Participation and Why it is Everyone’s Responsibility
How do we define participation? How can we grow the pie? How do we become more invitational and speak to new potential participants? How can we get the demo graphics of our sports to reflect the demographics of the US? Participants: Constance Beverley, National Winter Sports Education Foundation (moderator), Mike Waesche, Rocky Mountain Underground, Paul Pinchbeck, Canadian Ski Council, TBA, Amazon, Ryan Lauer, Outdoor Foundation, Sarah Wojcik, Ski Vermont