SIA Research

The Facts Behind the Business of Winter

The snowsports industry is in a state of disruption. SIA provides members with deep, well researched, economic and marketplace data that allows our members to have the critical tools to help better make sense of the changing landscape. Our members consider SIA Research to be a critical tool in their arsenal to allow for the strongest-possible business performance.

Adding to the firepower of our research capabilities, we have partnered with NPD Group and Adapt Analytics, two highly-regarded research companies.

For more information on available research products and pricing, additional data, as well as custom research please see below or contact your SIA member services representative.


SIA Monthly Topline Retail Sales Reports

In partnership with NPD Group, these monthy reports provide the most up-to-date data on topline retail sales across our industry. Provided each month, this series of reports is indispensible for any retail-based business. Access to reports depends on membership level - available only to Premium and Standard members. For more information, please contact: [email protected]


SIA 2018 Winter Participation Study

The  SIA  Participation  Study  is  a  comprehensive  look  at  participants  in  winter  sports during the 2017-2018 season, including:  skiing,  snowboarding, nordic,  snowshoeing,  sledding, backcountry and fat biking. The  study  presents a  cumulative  view  of  winter  sport  participation year over year. It  covers participant  demographics,  frequency,  regional  representation,  crossover  activities and more. Free to SIA Premium, Standard, Supporting, Rep and Retailer Members. Please contact your SIA Rep for more details.

SIA 2018 Winter Participation Lifecycle Study: Insights Into What Drives Participation

In follow up to our 2018 Winter Participation Study, this report focuses on participants as they go through the winter sports participation lifecycle from first time out, frequent participation, to lapses and re-engagement.  The study also provides insights into factors that increase/decrease participation along with buying habits for participants at different stages of the participation lifecycle. Free to SIA Premium Members. Standard, Supporting, Rep and Retailer Members may purchase the report. Please contact your SIA Rep for more details.

Wholesale Sales & Orders Study

This annual report provides the most current data on the growth of our industry through an in-depth analysis of wholesale sales and orders. This report is only available to those who particpate in the research surveys.

Our research products are available to our members and to the industry on reasonable pricing plans. To access SIA's research data, please visit the SIA Member Portal via the button below. If you're interested in becoming a member, please click here.