SIA Research

The Facts Behind the Business of Winter

The snowsports industry is in a state of disruption. SIA is provides members with deep, well researched, economic and marketplace data that allows our members to have the critical tools to help better make sense of the changing landscape. We call this SIA Research.

Our members consider SIA Research to be a critical tool in their arsenal to allow for the strongest-possible business performance.


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Research is a major component of the tool boxes in our best-performing members. Understanding measurable consumer behavior is important to our member's bottom lines. As an example, download this free “State of the Industry” report that can allow you to see the type of data and research that SIA is able to deliver.

SIA Research

News on SIA Research

SIA’s New Online Ski Mechanics Learning Center is Live!

Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announces the launch of its first online education platform with the new Ski Mechanics Learning Center (SMLC), formerly known as the Ski Mechanics Workshop (SMW). The inaugural online course is part of SIA’s completely redesigned website, and is designed to make ongoing […]
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Dates Confirmed for Outdoor Retailer + Snow Show, Outdoor Retailer Summer Market and Outdoor Retailer Winter Market Through 2022

Outdoor Retailer and SIA this week announced widely anticipated dates for the 2019-2022 outdoor and snowsport industry tradeshows. Please give us your opinion on these new dates by clicking here! Starting in November 2018, Outdoor Retailer moves to the beginning of the seasonal buying cycles, positioning the national show as the launch event and epicenter […]
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US Ski & Snowboard Association Announces Rocky Mountain Division All-Star Team

Fifty young alpine and freestyle athletes from across Colorado were recognized yesterday as USSA Rocky Mountain Division Colorado All-Stars. These promising young athletes compete on the local, national and international level in pursuit of their US Ski Team and Olympic dreams. The All-star team includes 30 alpine skiers and 20 freestyle skiers. “Congratulations to the […]
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