SIA Research

The Facts Behind the Business of Winter

The snowsports industry is in a state of disruption. SIA provides members with deep, well researched, economic and marketplace data that allows our members to have the critical tools to help better make sense of the changing landscape.

Throughout the year, our research team publishes proprietary research to help our members gain unique insights that drive their businesses forward.

Our members consider SIA Research to be a critical tool in their arsenal to allow for the strongest-possible business performance.

SIA provides research at little or no charge to our members depending on membership type. For non-members, research is available to purchase.
For more information on available research products and pricing, additional data, as well as custom research please reach out to

SIA | Research: Consumer Behavior Report

In this digital age, consumers are more informed about their purchases than ever before. The Internet has created a marketplace where up to date information is at the tip of our fingertips at all times. But is it the end all for brick and mortar retail? SIA has answers with the Consumer Behavior Report – out NOW! Free to SIA members and $550 to non-members.

For more information about accessing the Consumer Behavior Report, contact SIA at:


Get The Latest SIA Research: The 2017 Participation Study

No one understands winter business more than SIA. We know the trends, demographics and participation segments. This report is designed to help you understand the growth and category opportunities in the winter business.

Research is a major component of the tool boxes in our best-performing members. Understanding measurable consumer behavior is important to our member's bottom lines. SIA is dedicated to providing the tools and information to help our industry thrive and providing our members - much of it at no additional cost - the most up-to-date information, seasonal research and more.

SIA Members receive this report for FREE! If you are not an SIA Member, the cost is $550.

For more information about accessing the 2017 Participation Study, contact SIA at

SIA | Research Reports

The 2017 Snow Sports Industry Insights Report is a compilation of
research from a number of snow sports industry studies, including snow participation data and demographics*, general market trends, equipment sales, crossover activities and more. Published annually at the start of each snow season, this report is aimed to serve as a reference tool for the snow sports industry.

SIA | Research - Monthly Insights

We are continually creating new and interesting ways to make the towers of data easier to read and understand. Our "Monthly Insights" take the form of infographics, nuggets and bite size pieces and are a great, easy way to get SIA Research without watering down the information you need. Take a look at what we're working on!


SIA | Research at Industry + Intelligence

Did you miss it? The Data & Drafts session was a full house to talk about SIA Research. If you want to check out the presentation, HERE IT IS!