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POWDR Names Chris Gunnarson General Manager Woodward Park City

September 3, 2020

PARK CITY, Utah, Sept. 3, 2020 – POWDR today announced that Chris “Gunny” Gunnarson will lead the adventure lifestyle company’s flagship Woodward destination as general manager of Woodward Park City, and also continue on as POWDR’s senior vice president of Woodward Mountain Experiences. Woodward Park City is Utah’s ultimate year-round action sports and ski resort […]

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Tecnica Group Amplifies Buying Experience with NuORDER

September 3, 2020

Blizzard, Nordica, and Tecnica makes the switch to use NuORDER’s innovative B2B platform WEST LEBANON, N.H. – Sept. 3, 2020 – Continuing to invest in its relationships with specialty retailers, Tecnica Group North America today announced the addition of NuORDER’s collaborative buying platform. Blizzard, Nordica, and Tecnica will use the platform to streamline the product […]

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Let’s Ski – Marker Dalbello Völkl USA selects Pale Morning Media as PR partner

September 1, 2020

LEBANON, NH. (September 1, 2020) –Marker Dalbello Völkl (MDV), the business alliance of three leading global snow sports brands, has selected Pale Morning Media as its public relations and strategic communications partner for the US market, effective September 1, 2020. “The team at Pale Morning has a strong understanding of our markets and brings a […]

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Michael Akira West, owner and founder of 686, discusses his new project “In My Eyes”

July 8, 2020

Q: We all know you as the founder of 686 and an entrepreneurial outdoorsman. How did you become a professor at USC, and what spawned the idea to bring in these entrepreneurs as guest speakers for your class? A: I was a student at USC in the Entrepreneur Program from 1991-93, and I just wanted […]

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In My Eyes

Swix Launches Line of Next Generation Race Wax

June 30, 2020

HAVERHILL, M.A. — June 25, 2020: Swix, a subsidiary of BRAV, today launched Swix Pro, a new line of fluoro-free glide waxes that represent a breakthrough in high performance racing wax with low environmental impact. The new Pro Line system, available in stores this fall, delivers the highest performance non-fluorinated wax on the market today. […]

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flaik AND POWDR PARTNER TO ENHANCE SKI SCHOOL EXPERIENCE

June 29, 2020

flaik to Become Official Operational Ski School Platform at POWDR’s 11 Mountain Resorts Park City, UT, June 29, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced today a new three-year partnership with flaik, the leading ski school management platform in the North American ski industry. The partnership makes flaik the […]

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Nordica USA Announces Management Changes

June 23, 2020

 Vice President Scott Russo Retires and Mike Martini Appointed National Sales Manager for Nordica USA photo: Scott Russo WEST LEBANON, N.H. – June 23, 2019 – Nordica North America recently announced management changes with Vice President Scott Russo retiring and Mike Martini appointed to the newly created position of national sales manager for Nordica USA. […]

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New partnership between Karbon and BC Alpine sets the stage for an ongoing relationship that will outfit alpine athletes in Karbon gear

June 22, 2020

Toronto, ON & Vancouver, BC: Karbon and BC Alpine are announcing a new partnership, making Karbon the exclusive apparel and race wear supplier for BC Alpine. Karbon is proud to continue a tradition of supporting amateur ski racing at every level of the sport, whether Olympic, national, provincial or grassroots. In addition to supporting the […]

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SIA’s Member Feature: Smith launches Committed to Retail Sales Incentive Program

June 18, 2020

Smith Launches Committed to Retail Sales Incentive Program Shop Employee Commission Benefits Designed to Re-Engage the Retail Economy PORTLAND, OR (June 9, 2020) – For over 55 years, the foundation of Smith’s success as a market leader in eyewear and helmets is greatly due to the support of its brick and mortar retailers. Shop influencers […]

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SIA’s Quick Lap: Kurt Monigle. Monigle offers complimentary signage that can get your business and brand up and running safely and efficiently

June 10, 2020

Monigle is offering free COVID-related retail signage to help retailers with re-opening. Tell us how you came up with this idea. Here at Monigle, we specialize in the understanding of how consumers experience brand through physical environments. We have worked with several clients thus far on evaluation, strategy, and planning of re-opening corporate and retail […]

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