News Category: SIA press release

Back to All Industry News

Joining The Global Climate Conversation

May 3, 2023

Last month, at the invitation of the Federation of the European Sporting Goods Industry (FESI) and their partner, Peak 63,  SIA had the opportunity to join a meeting of the FESI-Winter Sports Network (FESI-WSN) hosted at the ELAN headquarters just outside of Ljubljana, Slovenia. Making up the FESI-WSN coalition is the market share of the […]

SIA Focuses on Tangible Climate Change Action with ClimateUnited Month

April 4, 2022

ClimateUnited Month aims to bring together the industry in the name of climate solutions Park City, Utah (April 4, 2022) – Snowsports Industries of America (SIA) is pleased to announce the first ever ClimateUnited Month, April 2022. This entire month will be dedicated to reinforcing SIA’s commitment to uniting and mobilizing the winter outdoor industry […]

Newly Elected SIA Board Members and New Board Chair Poised to Deliver Immediate Business Value, Facilitate Long-Term Industry Innovation

March 31, 2022

Four newcomers join as SIA focuses on facilitating industry-wide work to solve immediate business problems, adapt to changing pressures, save and grow Park City, UTAH (March 31, 2022) – Four new Directors have been elected to the SIA Board and a new Chair has been appointed, as SIA balances delivering immediate business value and working […]

Raccoon Events and Snowsports Industries America Partner to Transform Snowbound Fest into Snowbound Expo

March 16, 2022

Snowbound Expo expected to generate extensive consumer awareness for winter outdoors Guilford, UK and Park City, UT (March 16, 2022) – Raccoon Events (Raccoon) and Snowsports Industries America (SIA) are delighted to announce a long-term partnership in conjunction with the B2C event Snowbound. The partnership is a huge win for consumers and exhibitors alike and […]

Snowsports Industries America (SIA) Launches Channel on FUEL TV to Thrill Viewers with Winter Enthusiast Content Featuring SIA Members

January 12, 2022

SIA’s “Snowbound” initiative was developed to reach more and diverse consumers on behalf of the winter outdoor industry Park City, Utah (January 12, 2022) – Viewers worldwide will soon enjoy eleven episodes of thrilling winter outdoor lifestyle content featuring SIA member brands. The new “Snowbound” series, the result of a new partnership between FUEL TV […]

SIA Winter Outdoor Data Shows Increase in Consumer Spending and Jobs

December 1, 2021

Consumer spending grew to $79.6 billion and supported 799k jobs Park City, Utah (December 1, 2021) – As we continue through the busy time for consumer spending, data released today by Snowsports Industries America (SIA) shows that winter outdoor consumers are responsible for over $79 billion in spending and support 799,000 jobs. The report shows […]

Snowsports Industries America Issues Inclusion Challenge to the Winter Outdoor Community: We Can and Must Do Better

November 1, 2021

SIA Inclusion Committee Delivers Key Messages for the Industry Park City, Utah (November 1, 2021) – Snowsports Industries America (SIA) kicks off the 2021/2022 winter season with a commitment to make the industry more inclusive and diverse. Having singled out inclusion as one of the critical components for industry growth, the SIA Inclusion Committee has […]

Snowsports Industries America Releases Participation Study for 2020-2021 Season

October 26, 2021

Frequency was one of the key driving forces in the uptick of last season’s winter sports activity Park City, Utah (October 26, 2021) – Snowsports Industries America (SIA) announces the release of their study on participation in winter sports across the 2020-2021 season, providing an in-depth look at skiing, snowboarding, cross-country skiing, snowshoeing, sledding, and touring. This study highlights a […]

Snowsports Industries America Partners with the Share Winter Foundation to Get More Kids on Snow

September 28, 2021

SIA issues challenge to the winter outdoor industry to prioritize inclusivity and accessibility with up to $25,000 donation to Share Winter Park City, Utah (September 28, 2021) – According to 2020-2021 snowsports participation data, 69 percent of winter sports participants are white. This is in stark contrast to recent 2020 census data which reveals that more than 40% of Americans now identify as one or more racial and ethnic groups, and that people […]

Snowsports Industries America Outlines Upcoming Education Initiatives

September 15, 2021

Monthly inclusion meet-ups, leadership workshops and more on tap for coming year Park City, Utah (September 15, 2021) – On the cusp of the upcoming winter season, Snowsports Industries America (SIA) announces a number of new programs within the organization’s Education platform. With the aim of providing critical tools and information necessary to drive and grow […]