Industry News

The Collectives and Category Specific Exhibits Give You a Focused View of Key Market Segments

January 11, 2016 | 0 Comments

The Snow Show will be easier than ever to navigate this year, with the addition of The Collectives. New for 2016, The Collectives are specially curated neighborhoods on the Show floor, giving you an immersive view and a community feel for Ski, Snowboard, Nordic, Backcountry, Style and Women’s. Convene at each of the Collectives’ central gathering spaces for morning and afternoon refreshments and a chance to share ideas, trends and inspiration with colleagues.



Be sure to review The Collectives pages at to help you prep for the Show and get an overview of data, trends and insights for each category.

Within each Collective neighborhood, you’ll also find our ever-popular Category Specific Exhibits including Backcountry Experience, CRAFT@SIA, Rental World/Backshop & Uniform Gallery, Nordic Center and OIWC Women’s Lounge.

Backcountry ExperienceSIA-Backcountry-Experience.jpg

Backcountry Experience is where retailers, reps and media learn more from the American Institute for Avalanche Research and Education (AIARE) professionals. Last year welcomed athletes and guides including Chris Davenport, Lynsey Dyer, Jeremy Jones and more. Each day, Backcountry Experience hosts retail clinics, panel discussions, happy hours with the pros, in addition to supporting content structured around the basics of the Know Before You Go program. Read this week’s post about Backcountry Experience for more information, and go to for a full listing of events and seminars.


CRAFT@SIA returns to the 2016 SIA Snow Show after an overwhelming reception at the 2015 Show. This exhibit is dedicated to the unsung hero of the snow sports world – small, independent, hand-crafted ski and snowboard manufacturers. CRAFT creates a hub of unique brands whose design and innovation highlights the passion driving the future of the snow sports industry. Check out our interviews this week with two of our CRAFT exhibitors.

2016 CRAFT@SIA Exhibitors include: Franco SnowShapes, Coalition Snow, Snow Gliders LLC, DOWP a snowboard group, Rodin Ltd , Fairweather Ski Works, Revision Skis

Rental World/Backshop & Uniform GallerySIA-Rental_Backshop_Uniform-1.jpg

Rental World/Backshop & Uniform Gallery, presented by SAM Magazine, features over 50 exhibitors, showcasing the latest hardgoods rental equipment, displays and accessories, backshop tools and uniforms for buyers, resorts and media and capture an exclusive view of these key categories. See our recent Rental World post for more details.


Rental World events:

Eat, Fuel-Up and One-Stop Shop for the Latest Innovations, Tech & Style
Thursday, Jan. 28 & Friday, Jan. 29
9A – 10:30A
Booth 4501

Practical Magic: The 5-Minute Rental Fit (ski and snowboard)
Bootfitting experts and rental gurus demonstrate the tools, techniques, and talk that ensures renters get the best fit possible.
Saturday, Jan. 30
9:30 – 10:30A

Nordic CenterSIA-Nordic-Center.jpg

With over $35 million sold in Nordic last year and over 4.2 million cross country skiers here in the US, Nordic is clearly a key category that needs a focused eye. Discover an exclusive preview of apparel, equipment, accessories and technologies specific for the cross country and snowshoe experience while learning how to market, merchandise and sell the sports. Read our Nordic Center post for more information and details, and go to for a list of exhibitors.

OIWC Women’s Lounge
Open from Thursday, January 28, 9A until Sunday, January 31, 1P

Check out examples of how to best merchandise women’s hard and soft goods for your store. Conveniently located on the trade show floor, this specialty lounge allows professionals from across the industry to relax and network away from the bustling floor.

OIWC Happy Hour
Thursday, January 28, 4-6P
In the Women’s Lounge

All SIA attendees are welcome to join us for a Happy Hour and raffle. Catch up with old friends and meet some new in our third annual happy hour in the women’s lounge!

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