RESEARCH

In times of adversity good information is the key to survival and reps can use SIA research to become the most informed members of the snow sports community.  SIA’s research reports provide product reps with the information about product and consumer trends, retail sales by category and by channel, weather, uniform and rental trends and qualified leads, snow sports participation, and much more.

For details on SIA's research and surveys, contact Kelly Davis, SIA's Director of Research, KDavis@snowsports.org.  Availability may be limited through your sales manager.

Snow Sports market Intelligence Report

A compilation of  major research on the snow sports industry, these reports provide valuable insight into retail sales and participation trends, demographics for the snow sports market, weather, and more in the snow sports industry. Read more.

Executive Market Summary

The EMS Report provides a summary of the entire snow sports marketplace monthly during the season.
Read more.

Retail Audit Report

Leisure Trends Group and SIA reports retail sales in six periods during the season. The data is gathered from actual point -of-sale data. Read more.