Over $30,000 Raised for B4BC Breast Cancer Awareness, Education, Prevention
Boarding for Breast Cancer, the original youth focused breast cancer education foundation, successfully celebrated two decades of prevention and support programs for young people, Saturday, April 2nd at Sierra-at-Tahoe resort. Hosted by iconic action sports commentator Sal Masekela, the 20th Anniversary B4BC Snowboard + Music Festival couldn’t have been better, as the gathering of the tribes of pro riders, including feature appearances by Olympic Gold Medalist Jamie Anderson, a Big Air Expression Session, a Photo + Art Exhibition, yoga, as well as musical performances by EFG, Panic is Perfect and the Family Crest. More than $30,000 was raised from ticket sales, raffles, and vendor village fundraisers, and donated to the 501(c)3 non-profit.
“We couldn’t have asked for a better day for the return of the B4BC Snowboard + Music Festival!,” says B4BC Co-Founder and Executive Director, Kathleen Gasperini. “It was a magical day with the top pro riders in the world showing up, amazing musical performances, photography from the best, and a super supportive vendor village of our long-time supporters all gathering for the cause.”
Sierra-at-Tahoe GM, John Rice agrees: “What a great day, awesome vibe, killer music, cool art, chill snowboarding, and watching legends hanging out with everyone on the Solstice Plaza. The 20th anniversary brought back all the great memories of B4BC in the past, everyone went home feeling good about being part of an amazing day in the sun.”
To start the day, B4BC’s wellness ambassador, Megan Pischke, kicked-off the Festival with a 108 Sun Salutation yoga marathon. “I have done several yoga fundraisers over the years and now I was able to do one with friends for a cause that is near and dear to my heart,” explained Megan. “The beautiful yogini Sherry McConkey helped me lead a group of magnificent people outside on the deck over-looking Sierra-at-Tahoe. We had DJ Ross, an sunshine to pump us up. The shred crew of Jamie Anderson, Hannah Teter, Chanelle, and Kjersti, and more had this little Zen garden going, with angel cards and glass straws in their drinks. And there were families, kids, and people who were genuinely interested in the yoga marathon, 108 Sun Salutations. A very inspiring 11-year-old Mia Jones did all 108 salutations, along with her mom Tiffany. This morning blew my heart wide open, and for me, was the best way to kick-off the B4BC 20th Anniversary Snowboard + Music Festival!”
While music started rolling by noon, starting with local DJ AUX, legendary action sports host Sal Masekela kept the show rolling with his witty and humorous commentary, that both reflected on why we were there, and how snowboarding, music, photography, art, and community can rally for a cause and make a difference.
Read Full Release here.