Brand-Specific News
As the Crow Flies: Black Crows Apparel Lands in North America
The OR + Snow Show marks the official launch of Black Crows' comprehensive apparel line in North America.
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Category: Features
Feature length story telling from the industry’s leading snowsports writers.
52 articles
Features
Family of 12 Iconic North American Mountain Destinations Finally Gets a Name
Alterra Mountain Company formed by Affiliates of KSL Capital Partners and Henry Crown and Company spreading across five states.
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B2C - Business to Consumer
Backcountry Brain: New Avalanche Courses Launch in the U.S.
Women’s-only and coed avalanche safety courses diversify with tracks for recreational and professional athletes.
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Brand-Specific News
Parlor Skis: Customization From the Core
The only East Coast ski company that designs and produces all of their skis in-house, entirely within the U.S., Parlor is proud of its homegrown designs…
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Features
SheJumps Launches Girls Junior Ski Patrol at Crystal Mountain
On December 16, 2017, SheJumps Wild Skills hosted Junior Ski Patrol at Crystal Mountain — a day camp where girls learned mountain safety and first aid while…
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Brand-Specific News
Volkl Reissues What it Considers the Best All Mountain Freeride Weapon in the World
This will be the fifth iteration of the Mantra, first breaking onto the scene in 2005 and becoming a best-seller globally for its high-end sportiness as…
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Features
Women’s Leadership Can Help Grow the Snowsports Industry
Not long ago, Coalition Snow became the first ski and snowboard company founded and run by women, in 2014. Soon after, Pallas Snowboards launched with co-founders…
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B2B - Business to Business
Nordic Retailers Build Loyalty with High School Ski Teams
Nordic shops that partner with high school ski teams avoid much of the stress that comes when the snow doesn’t.
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Brand-Specific News
What’s in a Name? Douchebags Demonstrates that Sometimes Great Product Wins All
The company was founded in 2009 by Swedish professional skier and Red Bull athlete Jon Olsson and Norwegian product designer Truls Brataas, for the seemingly simple…
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B2C - Business to Consumer
Coalition Sues to Stop Trump’s Dismemberment of Bears Ears National Monument
A broad coalition of Native American, conservation, and historic preservation organizations, outdoor industry, scientists, and outdoor recreationists sued the Trump Administration December 6, 2017, to strike…
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