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Tecnica to launch the Recycle Your Boots project in Europe

April 28, 2021

The pilot program is the first of its kind, aiming to move the ski industry closer to a circular economy. GIAVERA DEL MONTELLO, IT (April 28, 2021) – Plastic waste has amassed into a huge environmental and health issue for our planet. While we often think of single-use plastics as the culprit, even plastic products […]

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Blizzard-Tecnica Names Charlie Hepburn Principal Sales Rep for Colorado and New Mexico

April 28, 2021

WEST LEBANON, NH (April 28, 2021) – Blizzard-Tecnica, top-performing heritage brands in alpine equipment and outdoor footwear, is pleased to announce Charlie Hepburn as the Principal Sales Rep for Colorado and New Mexico. Effective May 1, 2021, Hepburn, along with Jamie Urbana as Associate Rep, will service retailers in this key territory. “The success of […]

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PSIA-AASI Names Members of the 2021-2024 National Team

April 23, 2021

LAKEWOOD, Colo. (April 23, 2021) – The grueling competition is over – and the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) is excited to announce its 2021-24 National Team. The new PSIA-AASI National Team will set the standard for snowsports instruction and embody the ski and snowboard experience. PSIA-AASI […]

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Mammut Celebrates Earth Day with Protect Our Winters and ClimateUnited

April 22, 2021

The Swiss outdoor brand doubles down in its commitment to the environment with new partnerships, PFC-free and bluesign product launches (Williston, VT) April 22, 2021 – Mammut, premiere mountain safety and outdoor brand, announces new partnerships with Protect Our Winters (POW) and ClimateUnited as part of its ongoing commitment to sustainability. Mammut is dedicated to […]

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LEKI Owner, Waltraud Lenhart passes away April 17, 2021

April 21, 2021

Kirchheim / Teck, Germany (April 21, 2021) – Waltraud Lenhart (64), owner and managing partner of LEKI, unexpectedly passed away after a short and serious illness. After she lost her husband Klaus in a tragic plane accident in 2012, she took the reins of LEKI without hesitation, bold yet humble in guiding the company with […]

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PSIA-AASI Award Recipients Honored at National Academy 2021

April 19, 2021

LAKEWOOD, Colo. (April 19, 2021) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) recognizes four individuals for their commitment to snowsports education and acting as inspirational leaders. Tom Long received the Distinguished Service Award, Mermer Blakeslee and Stacey Gerrish both were awarded the Educational Excellence Award, and Ed Younglove […]

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Dogfish Head Releases its First Non-Alcoholic Wheat Brew, Lemon Quest

April 15, 2021

Brewery celebrates product launch with yearlong “Mother Nature, Let’s Do This!” program and $52,500 contribution to The Nature Conservancy. Milton, Del., Thursday, Apr. 15, 2021 – Dogfish Head Craft Brewery is beyond excited to announce its new, non-alcoholic wheat brew, Lemon Quest, hits shelves nationwide starting in May. Brewed with real lemon puree, blueberry juice, […]

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Wintersteiger Sports Establishes New Demo/Training Facility in New England

April 14, 2021

 Waitsfield, VT (April 14, 2021) – Wintersteiger, official supplier to US Ski & Snowboard, and the ski tuning machine market leader, proudly announces the opening of their new, Vermont-based demonstration and training facility.  Despite a fire-related total loss of their existing office space and the global Covid-19 pandemic, Wintersteiger is moving forward with a committed […]

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360 Adventure Collective Announces Summer 2021 Show Schedule

March 29, 2021

First in-person member event since March 2020 Asheville, NC — March 29, 2021 — 360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 40 years, announces its 2021 Summer Show Schedule. After multiple show cancellations in 2020 and 2021 due to COVID-19, the association […]

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ALIGN TECHNOLOGY’S INVISALIGN BRAND IS THE OFFICIAL SMILE PARTNER OF U.S. SKI & SNOWBOARD

March 25, 2021

 U.S. Ski & Snowboard Athletes to Join the Invisalign Smile Squad Tempe, Ariz., March 25, 2021 – U.S. Ski & Snowboard today announced a partnership with Align Technology, Inc. (Nasdaq: ALGN), makers of the Invisalign® clear aligner system, making the Invisalign brand the Official Smile of U.S. Ski & Snowboard, the Olympic national governing body […]

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