What can popular culture and the entertainment industry teach us about building a community and engaging consumers? Learn how Snowbound Festival is completely evolving the concept of a ski show in order to engage consumers and drive new audience participation as well as what makes a successful experience. We’ll take a look at examples of good execution and consumer engagement outside the industry at events such as ComplexCon, Comic Con, Star Wars Celebration. See the tools and research that help us better understand consumers.

Presented by:

• Julie Jatlow, Partner, Fuse Marketing
• Brian Stephenson, Director, Snowbound Festival

To register for this event, you must first register for Outdoor Retailer Winter Online through the registration link below (registration is free for all). If you are already registered, the link will take you to the education registration page. You can watch this event live, or if you miss it, you can watch it on-demand through March 19, 2021.