Education Category: Consumers

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The Importance of Consumer Engagement as a B2B with Stephen Morgan, Managing Director, Active Division, Raccoon Events

September 13, 202210:00am MT

Join us to hear an overview of the importance of consumer engagement for B2B brands and how consumer events compare to alternative marketing channels. Learn from brands who have successfully transitioned to participating in consum...

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Measuring Your Product Impacts and Telling Authentic Sustainability Stories

April 19, 202211:00am MT

Measuring and reducing your product’s climate impact is more pressing and important than ever. But the questions still remain – where do we start and how do we share the impact with our consumers, employees and stakeh...

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Solving The Sustainable Packaging Dilemma

April 14, 202211:00am MT

Our oceans and landfills are filling up with plastic – so isn’t it about time that our industry re-imagines how we package and ship our goods? Responsible packaging should now be an industry standard – let’s move this forw...

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Building A Circular Strategy to Reduce Your Emissions

April 7, 202211:00am MT

Re-thinking the way that our gear is designed, bought, and sold – moving away from a linear lifecycle to a more circular model is a responsibility and an opportunity that our industry can’t ignore now. This innovation will not...

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Spring '22 Consumer Insights & Next Gen Participants

March 10, 202211:00am MT

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SIA at Summer OR 2021 - The Boom Is Just Beginning

August 10, 20212:00pm MT

The pandemic has given the outdoor industry a tremendous gift: a new generation of outdoor enthusiasts looking to get more involved and connect with the community around their sport. Hear how the outdoor, snowsports, and bike indu...

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The Impacts of COVID-19 on Snowsports Consumers

August 4, 202111:00am MT

Join us for a high-level overview of the latest SIA Consumer report. This session will broadly answer the following questions: What outdoor activities have snowsports consumers participated in over the last year? How did their exp...

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The State of Retail in 2021

May 12, 202111:00am MT

In this session, we will review the trends that are shaping the future of commerce—connected sales channels, finding new ways to acquire customers, flexible business models, post-Covid predictions and making supply chains more e...

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Introducing Snowbound Festival: A new consumer experience

March 16, 202111:00am MT

Join us for a 30-minute session to learn more about the new Snowbound Festival concept. We’ll discuss how it will redefine what a consumer show experience is and what exciting opportunities there will be for brands to engage new...

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Engaging Consumers: Taking Inspiration From Outside The Industry To Revolutionize The Traditional Ski Show Experience

January 22, 20212:00pm MT

What can popular culture and the entertainment industry teach us about building a community and engaging consumers? Learn how Snowbound Festival is completely evolving the concept of a ski show in order to engage consumers and dri...

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