Education Category: Marketing & Social Media

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The Importance of Consumer Engagement as a B2B with Stephen Morgan, Managing Director, Active Division, Raccoon Events

September 13, 202210:00am MT

Join us to hear an overview of the importance of consumer engagement for B2B brands and how consumer events compare to alternative marketing channels. Learn from brands who have successfully transitioned to participating in consum...

Solving The Sustainable Packaging Dilemma

April 14, 202211:00am MT

Our oceans and landfills are filling up with plastic – so isn’t it about time that our industry re-imagines how we package and ship our goods? Responsible packaging should now be an industry standard – let’s move this forw...

SIA & GrowBig - Cross-border Growth Strategies: Tapping into New Markets

March 2, 202211:00am MT

57% of global online shoppers purchase from overseas retailers. Cross border sales have achieved a 220% gain (to US $627 billion) in just five years. Although cross border commerce is a logical expansion strategy, moving into new ...

SIA at Summer OR 2021 - The Intersection of Technology and Innovation

August 11, 20211:00pm MT

Over the past year we have all adopted new technologies and innovated our businesses at a rapid pace. Let’s look at what works and is here to stay for the long haul. We’ll also look at current trends, best practices and what...

SIA at Summer OR 2021 - The Boom Is Just Beginning

August 10, 20212:00pm MT

The pandemic has given the outdoor industry a tremendous gift: a new generation of outdoor enthusiasts looking to get more involved and connect with the community around their sport. Hear how the outdoor, snowsports, and bike indu...

WPIC x SIA: China E-commerce Accelerator for Snowsports Brands

March 24, 202111:00am MT

Snowsports have been growing in popularity for some time in China, and the market is set to skyrocket as the 2022 Beijing Winter Olympics approaches. WPIC’s China E-commerce Accelerator Program was created to help brands cap...

Stop, Start, Continue: 5 Lessons Retail and Travel Brands Should Carry Into Post-COVID Marketing

March 2, 202110:00am MT

With the effects of COVID felt intensely by consumers and brands alike, there’s plenty to discuss about how consumer and brand behavior changed in 2020. Booyah Advertising’s Retail & Travel Group Director Cailin Fisher...

Brands On A Mission - Collaboration For A Cause, Presented In Collaboration With The Share Winter Foundation

January 21, 20212:00pm MT

Your consumers want to know where you stand, but how do you authentically demonstrate your commitment to community and social justice? Join our panelists for a discussion on how to collaborate and communicate your brand’s co...

Store Inventory: Driving A New Wave Of Digital Marketing Technologies, Presented In Collaboration With Lynkem

January 19, 20213:00pm MT

Live inventory from specialty retailers, franchises, and brand stores provide a gold mine of business intelligence. You can learn in real-time about consumer trends, buying behaviors, and potential marketing opportunities. In this...

3 Tips for Adapting to New Customer Expectations

November 10, 202011:00am MT

Consumers today crave convenient, frictionless experiences, especially when it comes to consumer-to-business communication. In the wake of the COVID-19 pandemic, the need to adapt is critical. Businesses that don’t prioritize cu...