We have experienced significant change in the winter outdoor industry, including SIA. And whether COVID, climate change or consolidation; or new consumers, new technologies or new ways of doing business, change is inevitable but always presents fresh opportunities. This will be a discussion on the current state of affairs in the winter outdoor community, why SIA is committed to serving the winter outdoor community, how we are supporting our members and what we hope to achieve for the entire industry.

Please join us as Kristin Carpenter, CEO of Verde Brand Communications and host of the Channel Mastery Podcast discusses these topics with Nick Sargent, President of SIA.