Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

Dahu launches first of its kind complimentary online boot fit experience with a 100% Fit Guarantee

October 14, 2020

Puidoux, Switzerland., October 14th, 2020 —  Dahu, The Swiss Ski Boot, today announced its Corsair Fit Experience, the brand’s latest breakthrough. Complementing Dahu’s revolutionary and patented ski boots, the Corsair Fit Experience expands the brand’s commitment to innovation by reimagining the boot fit experience. A brand and industry first, Dahu leverages its out of box fit, […]

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MAMMUT: NEW FIRMWARE UPGRADE FOR BARRYVOX

October 13, 2020

BarryHeart 3.4 with improved sound quality in alternative search mode, optimized battery support and software update now available. The BarryHeart 3.4 firmware upgrade makes searching for avalanche buried subjects using the market leading Barryvox avalanche transceiver even faster and more intuitive. The upgrade includes improved sound quality and optimized resolution of amplifying stages in alternative […]

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Inclusion Training – Session Six with Dr. Gerilyn Davis

October 9, 2020

October 9, 2020 Hi SIA members, You know, the one thing that I want you to know is that I appreciate you. If you are staying committed to expanding your frame of thought by concentrating on more inclusive behaviors, I want to extend my appreciation. You are valued, and you matter. One of the most […]

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Warren Miller Entertainment’s “Future Retro” Coming to Your Living Room This Fall

October 8, 2020

Warren Miller’s 71st feature film will stream across North America this November via regionalized events. FOR IMMEDIATE RELEASE Boulder, Colo. – October 8, 2020 – In the first-ever digital release of a full-length Warren Miller feature film, Warren Miller Entertainment (WME) is excited to bring its audience the digital release of the brand’s 71st film, […]

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How to Make Your Landline Textable with SIA Member Podium

October 7, 2020

We’re happy to announce that we’ve partnered with SIA-member Podium to help our members utilize modern communication techniques to generate more reviews, increase your local search presence, and enhance your overall customer experience. Podium helps over 60,000 businesses increase their local visibility and manage their customer interactions. In a contact free world, customers prefer to […]

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Picture Opens Pop-up Shop in California’s SEED People’s Market

October 7, 2020

COSTA MESA, CA (October 7, 2020) – Picture, makers of recycled, organic, and bio-sourced apparel and accessories, is proud to announce a pop-up shop in SEED People’s Market, the community-driven retailer focused on “products with a purpose”. Running October through December, SEED will feature a highly curated collection of Picture’s lifestyle apparel, jackets, accessories, and […]

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James Niehues and Mad River Glen celebrate their partnership with the release of a new trail map and over $120,000 raised

October 5, 2020

Fayston, Vt. (Oct. 5, 2020) — Open Road Ski Company (openroadski.com) marked the end of their successful campaign in partnership with James Niehues (jamesniehues.com) and Mad River Glen (madriverglen.com) over the weekend, releasing a first look at the hand-painted trail map and raising a total of $121,327, surpassing their initial goal by over 1,500 percent. […]

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Inclusion Training – Session Five with Dr. Gerilyn Davis

October 2, 2020

October 2, 2020 Howdy SIA members, It is simply a delight to be guiding you in your inclusive journey. One of the many things I love about practicing inclusive behaviors is that every day is an adventure. The experience never gets old. I am consistently learning more about others, and most importantly, I am learning about […]

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Utah-based ski brand WNDR®️ Alpine announced today that it has been named the winner in the Sports and Recreation category for Fast Company’s 2020 Innovation by Design Awards, for incorporating the brand’s revolutionary techniques in eco-friendly biotechnology to design high-performance skis which include materials derived from microalgae.

September 30, 2020

WNDR Alpine was founded in July 2019 as a brand under the umbrella of Checkerspot, an advanced materials company that specializes in the development of next-generation polyurethanes and textile coatings and finishes. Based in Salt Lake City, Utah, WNDR Alpine last year unveiled the Intention 110, the first-ever ski to feature the Algal Core™, a […]

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Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 30, 2020

September 30, 2020

Who doesn’t love the crisp air and natural beauty of fall. If that seasonal excitement is matched by uncertainty this year, you’re not alone. Consumer sentiment is all over the place! Or more graciously, keep your seatbelt on because consumer sentiment remains in flux. Safety Concerns Remain Top of Mind Resonate came out with a […]

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