Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

Legendary artist James Niehues And Mad River Glen Partner, Surpassing Crowdfunding Goal for New Hand-Painted Map

September 8, 2020

Fayston, Vt., (Sept. 8, 2020) – Open Road Ski Company and legendary trail-map artist James Niehues (jamesniehues.com) have partnered with Mad River Glen (madriverglen.com) for a Kickstarter project to fund a striking all-new hand-painted image of the iconic mountain, with plans to use it for trail maps and mountain signs. Building on the success of […]

Read More

Inclusion Training – Session One with Dr. Gerilyn Davis

September 4, 2020

September 4, 2020 Hello SIA members! Welcome to the end of your first week of inclusion! I hope you have taken the time to deliberately begin to think about how you can include others. I love inclusion and I hope as we continue this journey that you will love it too. I would not be […]

Read More

POWDR Names Chris Gunnarson General Manager Woodward Park City

September 3, 2020

PARK CITY, Utah, Sept. 3, 2020 – POWDR today announced that Chris “Gunny” Gunnarson will lead the adventure lifestyle company’s flagship Woodward destination as general manager of Woodward Park City, and also continue on as POWDR’s senior vice president of Woodward Mountain Experiences. Woodward Park City is Utah’s ultimate year-round action sports and ski resort […]

Read More

Tecnica Group Amplifies Buying Experience with NuORDER

September 3, 2020

Blizzard, Nordica, and Tecnica makes the switch to use NuORDER’s innovative B2B platform WEST LEBANON, N.H. – Sept. 3, 2020 – Continuing to invest in its relationships with specialty retailers, Tecnica Group North America today announced the addition of NuORDER’s collaborative buying platform. Blizzard, Nordica, and Tecnica will use the platform to streamline the product […]

Read More

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 2, 2020

September 2, 2020

Holiday Madness Begins NOW: We’re still standing by for the National Retail Federation (NRF) predictions for the 2020 holiday season, but one thing seems evident: retailers are getting started with special offers and promotions early this year – really early.  Major retailers, like Target, Kohl’s and Best Buy, have announced plans to roll out holiday […]

Read More

National Ski Patrol, Patagonia Renew Longstanding Partnership

September 2, 2020

The partnership expands to include collaborating to build a women’s specific Patrol jacket from the ground up National Ski Patrol and Patagonia this week renewed their longstanding and collaborative partnership through which Patagonia supplies NSP’s more than 30,000 members with patrol-specific outerwear, including the distinguished ski patrol uniforms. Through this new agreement, they will also […]

Read More

Let’s Ski – Marker Dalbello Völkl USA selects Pale Morning Media as PR partner

September 1, 2020

LEBANON, NH. (September 1, 2020) –Marker Dalbello Völkl (MDV), the business alliance of three leading global snow sports brands, has selected Pale Morning Media as its public relations and strategic communications partner for the US market, effective September 1, 2020. “The team at Pale Morning has a strong understanding of our markets and brings a […]

Read More

SIA SWORD© Inclusion System Intro Video

August 31, 2020

Welcome to the SWORD © Inclusion system. Preparing for the Journey! PHASE ONE: Individual: MIND / EMOTIONS   Hello, my name is Dr. Gerilyn Davis and I want to welcome you to the SWORD © Inclusion Consulting System. I want you to know that I am simply delighted to be guiding you in your inclusive […]

Read More

LETTER FROM VAIL RESORTS CEO ON 2020/21 WINTER OPERATING PLAN

August 27, 2020

Dear Guests,   There is nothing I am looking forward to more than being back on the mountain, back on snow, back on skis – and I know I am not alone. Each summer, we all wait patiently for the return of winter, and this year more than ever, we need it. We need to reconnect with the outdoors, we need to feel normal and energized as we […]

Read More

Dynafit, Pomoca Increase Support of Friends of the Colorado Avalanche Information Center

August 27, 2020

Oberalp Brands Become Primary Supporters of Avalanche Safety Boulder, CO (August 27, 2020) – Dynafit, a global leader in innovation in backcountry skiing, and Pomoca, the world’s leading manufacturer of ski touring skins, announced today that they have signed a new three-year deal to serve as primary sponsors of The Friends of the Colorado Avalanche […]

Read More