Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

Fischer Skis US Evolves Retail Engagement for 2021

August 26, 2020

AUBURN, N.H. (August 26, 2020)    Fischer Skis US announced today that they will utilize digital platforms as the primary vehicle for conveying product and brand information to retailers and reps during this winter season as travel and public gatherings remain uncertain. In effort to provide reliable planning for the coming season, Fischer Skis US […]

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SIA and Snowbound Festival Partner with AvantLink

August 26, 2020

We are very excited to officially announce that SIA and Snowbound Festival have partnered with AvantLink, the premier online affiliate network for winter outdoor brands. AvantLink’s approach to affiliate marketing is simple and allows you to grow your business through quality partnerships that earn a commission from sales generated by referrals to your website.  AvantLink […]

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Snowsports Industries America (SIA) Launches Six-Month Inclusion Training For Leaders in Winter Outdoor Industry

August 26, 2020

Commitment To Inclusion Highlights Organization’s Long-Term Plan Park City, Utah (Aug. 26, 2020) – Snowsports Industries America (SIA) announced today that it will kick off a six-month training program focused on inclusion in the winter outdoor industry. Joining SIA will be the leaders of the largest winter outdoor organizations in the country. Aimed at uniting […]

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Technology Spotlight Webinars – September 1 & 2, 2020

August 24, 2020

SIA is hosting two days of technology presentations for your business. With webinars from various SIA members, these quick presentations will give you options on various technologies for affiliate marketing, consumer behavior, product development, sell-in and sell-through for your business. AvantLink, Brandlive, Centric Software, Elastic, Locally, NuORDER, Quivers and more will be presenting their products […]

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CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – August 19, 2020

August 19, 2020

E-commerce sales are up 55% year-over-year for the first seven months of 2020. This year, online sales are slated to surpass the total online sales in 2019 by October 5th – well before the holiday season. The rise in e-commerce brings challenges for many specialty brand leaders: challenges with customer service staffing, fulfillment and managing […]

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Snowsports Industries America Names Stefanie Luciano New Director of Strategic Alliances and Membership

August 14, 2020

Industry Veteran To Spearhead Broad Partnership Initiatives Park City, Utah (August 14, 2020) – Snowsports Industries America (SIA) announced today that it has named Stefanie Luciano as its new Director of Strategic Alliances and Membership, putting a veteran marketing and sales professional in charge of the organization’s membership and the push to create a broad […]

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The Business Case For Climate Action

August 11, 2020

With the winter outdoor industry still reeling from the impacts of COVID-19, it’s tough to look too far ahead and discuss the next big issue facing our industry. We’re all feeling the impacts of the sudden closures that forced our industry into survival mode back in March, and what made it even more challenging was […]

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Physical Activity Council COVID-19 Findings, July 2020 Update

August 10, 2020

1.  Questions What sports or activities have you had to stop or could not participate in due to COVID-19 pandemic/restrictions? What sports or activities have you started to participate in due to COVID-19 pandemic/restrictions? Please select all that apply. Have you had any of the following team sports seasons canceled because of the COVID-19 pandemic/restrictions? […]

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INCLUSION ON THE SLOPES – TOOLS TO DIVE DEEPER INTO INCLUSION

August 6, 2020

SIA is working with Dr. Gerilyn Davis of Inclusion on the Slopes and the SWORD© Inclusion Consulting System for our own Inclusion Training as well as to provide information to our members. Here you will find a quick overview of The SWORD Inclusion System, the SWORD Inclusion Guide as well as some recommended reading from […]

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RESTART Act – SIA letter to Congress signed by over 100 SIA member companies

August 6, 2020

Today SIA, along with over 100 of our members, sent the following letter to Congress. “With winter just around the corner, our industry is still facing a great deal of financial uncertainty. While the Paycheck Protection Program provided short-term relief and helped many remain employed and stay in business, unfortunately the pandemic has outlasted the […]

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