Government Affairs
Support the RESTART Act to protect our industry. Call your Congresspeople TODAY! We support Senator Michael Bennet’s and Senator Todd Young’s RESTART Act—which has bipartisan support…
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Industry News
News, press releases and analysis from across the winter outdoor industry.
Industry Press Releases
Altexa & GHS Holdings Announce Launch of HDry Brand® in North America
HDry: a step forward in ‘direct lamination’ membrane technology for waterproof outdoor performance products Bethel, CT (September 8, 2020) – This week, Altexa srl and GHS…
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Member News - General Industry
BOOTDOC Bootfitting Education 2020
As we move forward in the Covid-era, BOOTDOC is happy to introduce a new method of education delivery for bootfiters at every level. Using online platforms,…
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Uncategorized News
Elan Skis Prepares for Winter Season with Digital Tools and Support for Retail Partners
Legacy brand navigates current times with collaboration and opportunity Lebanon, N.H. (Sept. 9, 2020) – Elan Skis, handcrafted skis made in the alps for over…
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Industry Press Releases
4FRNT Ski Company Gets New Owners
Company will continue to double down on direct-to-consumer model and athlete-inspired products 4FRNT Ski Company has been acquired by a group of private entrepreneurs from Jason…
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Industry Press Releases
Legendary artist James Niehues And Mad River Glen Partner, Surpassing Crowdfunding Goal for New Hand-Painted Map
Fayston, Vt., (Sept. 8, 2020) – Open Road Ski Company and legendary trail-map artist James Niehues (jamesniehues.com) have partnered with Mad River Glen (madriverglen.com) for a…
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Inclusion
Inclusion Training – Session One with Dr. Gerilyn Davis
September 4, 2020 Hello SIA members! Welcome to the end of your first week of inclusion! I hope you have taken the time to deliberately begin…
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Industry Press Releases
POWDR Names Chris Gunnarson General Manager Woodward Park City
PARK CITY, Utah, Sept. 3, 2020 – POWDR today announced that Chris “Gunny” Gunnarson will lead the adventure lifestyle company’s flagship Woodward destination as general manager…
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Member News - General Industry
Tecnica Group Amplifies Buying Experience with NuORDER
Blizzard, Nordica, and Tecnica makes the switch to use NuORDER’s innovative B2B platform WEST LEBANON, N.H. – Sept. 3, 2020 – Continuing to invest in its…
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Consumer
Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 2, 2020
Holiday Madness Begins NOW: We’re still standing by for the National Retail Federation (NRF) predictions for the 2020 holiday season, but one thing seems evident: retailers…
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