Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

SIA’s Quick Lap: Kurt Monigle. Monigle offers complimentary signage that can get your business and brand up and running safely and efficiently

June 10, 2020

Monigle is offering free COVID-related retail signage to help retailers with re-opening. Tell us how you came up with this idea. Here at Monigle, we specialize in the understanding of how consumers experience brand through physical environments. We have worked with several clients thus far on evaluation, strategy, and planning of re-opening corporate and retail […]

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Antiracism Op Ed by Wendy Carey, SIA Board of Directors Chair

June 4, 2020

My name is Wendy Carey and I am the CFO of Seirus Innovation and honored to be the Chair of the Board of Directors of Snowsports Industries of America (SIA). The latest events have given me pause not only to reflect on the state of affairs across the country, but also the industry that I […]

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CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – June 4, 2020

June 3, 2020

Times of uncertainty and change continue into the first week of June. Consumers continue to worry about the effects COVID-19 will have on their future, and are now seeing violence erupt around the country following the death of George Floyd and our country’s continued struggle with racism. So how does that continued uncertainty and turmoil […]

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SIA’s Statement On Anti-Racism

June 2, 2020

“Silence in the face of racism is a statement. Racism has made the world, the workplace and our industry unequal and unsafe for far too long. We stand in solidarity with the peaceful protestors who are speaking out against the systemic injustices and racism that have plagued our nation for years. We can do better.” […]

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Channel Mastery + SIA Weekly Consumer Behavior Pulse – May 28, 2020

May 28, 2020

Stores are re-opening, people are starting to daydream about their future, and summer is upon us. We’re also seeing stronger than predicted retail sales. Here’s SIA’s Consumer Behavior Pulse for May 28, 2020. NPR had a great piece posted on May 18, 2020, titled: Businesses May be Reopening but Customers may not be Ready to […]

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High Fives’ Roy Tuscany Joins ESPN Sportscenter

May 28, 2020

When ESPN released an article called “HAS THE CORONAVIRUS RUINED THE HIGH-FIVE?,” our friend, Roy Tuscany, the Founder and CEO of the legendary High Fives Foundation texted his friend Kenny Mayne at ESPN and asked him “why is ESPN trying to kill my foundation?”  Check out their conversation on ESPN: Roy Tuscany Joins The ESPN […]

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SIA Consumer Sentiment and Behavior Tracker

May 20, 2020

As we continue to go through COVID-19 and now, a recession, it’s becoming more clear every week that things just keep changing at a very fast rate.  One of the most important things we can do to thoughtfully manage our companies while weighing risks and committing to next steps is  understanding consumer behavior and sentiment […]

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SIA’s Quick Lap: NSAA’s Geraldine Link

May 20, 2020

The Climate Challenge, NSAA’s climate platform, was re-tooled this year, can you tell us about that program and the impact that it’s having? We have been busy at NSAA!  We revamped the entire Sustainable Slopes (http://nsaa.org/environment/sustainable-slopes/) program and updated our Climate Challenge program all in the same year.  The Climate Challenge provides a public reporting […]

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The Outdoor Business Climate Partnership Joins 330 Businesses Calling for Climate Action

May 20, 2020

PARK CITY, UT, BOULDER, CO, LAKEWOOD, CO (May 13, 2020) Today, the Outdoor Business Climate Partnership (OBCP), an alliance between Snowsports Industries America (SIA), the Outdoor Industry Association (OIA) and the National Ski Areas Association (NSAA) joined “Lead On Climate 2020,” the largest ever call-to-action from the business community to the United States Congress to […]

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SIA’s Member Quick Lap with Jon Fredrick, Country Manager of Equip USA, Parent Company of Rab and Lowe Alpine

May 13, 2020

Last month Equip Outdoor Technologies, the parent company of Rab and Lowe Alpine, set up a Risk Management Action Plan to support retailers through this challenging economy. Can you tell us about that? On March 20th we rolled out the initial stages of our Risk Management Action Plan to help ease the commercial pressures on […]

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