Industry News

Nordica’s Season 2 of ‘It’s Family Time’ Launches

February 22, 2021 | 0 Comments
Episode 1 features Idaho’s Rotarun Ski Area, ‘The little mountain with a big heart’
WEST LEBANON, N.H. – Feb. 22, 2021 – Legacy ski brand Nordica launched Season 2 of its “It’s Family Time” video series featuring skiing, families, and how the sport creates memories and bonds that last a lifetime.
Season 2’s mid-winter series includes two episodes. Part 1 titled “Celebrate Your Community” dropped last week, with Part 2 airing on Nordica’s website and social media channels Monday, March 1.
“Celebrate Your Community” features Hailey, Idaho’s Rotarun Ski Area. Known as ‘The little mountain with a big heart’, Rotarun is a single-lift, 475-foot ski hill run by local volunteers, businesses, and a small board of directors focused on providing locals with affordable access to winter sports.
The first episode highlights Rotarun’s Executive Director Scotty McGrew and local excavator and Nordica ambassador Carl Rixon Jr.’s efforts installing a new snowmaking system reviving the little hill and helping it to become a meeting ground for families enjoying the sport of skiing.
The episode also features 11 year-old Octavio Hurtado, one of the participants of Rotarun’s Rota-Rippers program, a tuition free, community supported, learn to ski and snowboard program designed to inspire the love of the mountains and celebrate diversity and access for all children of Idaho’s Wood River Valley.
For more information about Nordica and its products, go to Nordica.com. Retailers interested in more information, contact Nordica at 603.298.6900 or [email protected].
About Nordica
Nordica, founded 1939 in Montebelluna Italy, is one of the world’s leading ski equipment producers. For over 80 years, Nordica has produced some of the most trusted skis and boots in the marketplace for skiers of all levels and abilities – from first time skiers to World Cup racers. Nordica is a subsidiary of Tecnica Group S.P.A. with USA headquarters based in West Lebanon, NH. #NORDICASKi with us at: IG – @nordicaski, FB – @nordica, nordica.com. nordica.com
Media Contact
Chip Smith, SOAR Communications, o: 801.656.0472 x1, c: 801.597.7515, [email protected]
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