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POWDR Names Gunnarson as President of Woodward

April 13, 2022

Experienced Leader in Snow Sports and Action Sports Elevated to Unify & Grow Woodward Brand Park City, UT (April 12, 2022) – POWDR, the leading adventure lifestyle company, today announced that Chris “Gunny” Gunnarson will be the president of Woodward, a collection of camps and mountain resort experiences focused on inspiring and empowering the next generation […]

FOUR LARGEST SKI INDUSTRY LEADERS ANNOUNCE JOINT COMMITMENT TO FIGHT CLIMATE CHANGE

June 10, 2021

Alterra Mountain Company, Boyne Resorts, POWDR and Vail Resorts Unite Denver, CO, June 10, 2021 — Today, Alterra Mountain Company, Boyne Resorts, POWDR and Vail Resorts announce the Climate Collaborative Charter, the ski industry’s first unified effort to combat climate change with shared commitments around sustainability and advocacy. All four ski industry leaders have agreed […]

SUBARU AND POWDR EXTEND PARTNERSHIP, CONTINUE TO OFFER UNPARALLELED EXPERIENCES FOR MOUNTAIN ADVENTURE SEEKERS

February 17, 2021

Extended Agreement Adds Subaru Motorsports USA Partnership with Woodward PARK CITY, Utah., Feb. 17, 2021 – POWDR and Subaru of America, Inc. announced today an extension of a longstanding partnership to provide POWDR mountain resort guests and Subaruowners with unforgettable adventures. The partnership expansion also makes Subaru Motorsports USA the official partner of Woodward. In […]

Mammut And POWDR Partner For Uniform Upgrade

February 1, 2021

Premiere mountain safety brand kits out POWDR resorts’ employees (Williston, VT) Feb 1, 2021 – Mammut has announced the roll-out of their partnership with POWDR. The leading Swiss-born premium outdoors brand has proven itself as the snow professionals’ uniform and gear of choice, and will be POWDR’s official winter uniform partner beginning this 2020/21 season. […]

Square and POWDR Bring New Commerce Tech to the Ski Slopes

December 14, 2020

SAN FRANCISCO, CA & PARK CITY, UT – Dec 14, 2020 – As the winter ski season gets underway, Square announced that its commerce platform now powers payments, e-commerce, and point of sale at nearly a dozen renowned ski resorts across the U.S. and Canada in partnership with POWDR, an adventure lifestyle company on a […]

POWDR AND NOKIAN TYRES TO PLANT 50,000 TREES TO MITIGATE CARBON EMISSIONS

November 24, 2020

50,000 Trees Will Be Planted on Behalf of 2020/21 Season Pass Holders PARK CITY, Utah., Nov. 24, 2020 – POWDR, an adventure lifestyle company on a mission to deliver memorable experiences, enhance people’s lives and have fun doing it, and Nokian Tyres, a leading global manufacturer of high-quality tires for passenger cars, vans and trucks that has been recognized by the Dow Jones Sustainability Index as one […]

POWDR Names Chris Gunnarson General Manager Woodward Park City

September 3, 2020

PARK CITY, Utah, Sept. 3, 2020 – POWDR today announced that Chris “Gunny” Gunnarson will lead the adventure lifestyle company’s flagship Woodward destination as general manager of Woodward Park City, and also continue on as POWDR’s senior vice president of Woodward Mountain Experiences. Woodward Park City is Utah’s ultimate year-round action sports and ski resort […]

flaik AND POWDR PARTNER TO ENHANCE SKI SCHOOL EXPERIENCE

June 29, 2020

flaik to Become Official Operational Ski School Platform at POWDR’s 11 Mountain Resorts Park City, UT, June 29, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced today a new three-year partnership with flaik, the leading ski school management platform in the North American ski industry. The partnership makes flaik the […]