News Category: press release

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New economic report showcases outdoor recreation economy’s strength & resiliency during difficult year

November 9, 2021

November 9, 2021 The Bureau of Economic Analysis (BEA) released economic data for 2020 on outdoor recreation’s powerful and positive economic impact on the U.S. economy today. These new numbers show outdoor recreation generates $689 billion in economic output and creates 4.3 million jobs. The report, a snapshot in time of a challenging and uncertain […]

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Nordica Announces Early Launch and Limited Availability of New Enforcer and Santa Ana Unlimited Ski Collections

November 9, 2021

WEST LEBANON, N.H. – Nov. 9, 2021 – Nordica teased something new was happening to its Enforcer and Santa Ana family of skis on its social media accounts since late October. Today the company announced an early launch and limited availability of two completely new all-mountain touring ski collections, the Enforcer Unlimited and Santa Ana […]

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Freeskier Lucy Sackbauer Becomes Nordica Athlete

November 2, 2021

Freeskier Lucy Sackbauer Becomes Nordica Athlete WEST LEBANON, N.H. – Nov. 2, 2021 – Nordica announces the addition of Lucy Sackbauer as the newest member of its Freeride Crew. “Lucy is such an incredible woman,” said Nordica USA’s Director of Marketing Sam Beck. “She’s been a huge inspiration to so many as a skier, a […]

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Snowsports Industries America Releases Participation Study for 2020-2021 Season

October 26, 2021

Frequency was one of the key driving forces in the uptick of last season’s winter sports activity Park City, Utah (October 26, 2021) – Snowsports Industries America (SIA) announces the release of their study on participation in winter sports across the 2020-2021 season, providing an in-depth look at skiing, snowboarding, cross-country skiing, snowshoeing, sledding, and touring. This study highlights a […]

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Teton Gravity Research Releases In Pursuit of Soul featuring Indy Resorts

October 19, 2021

12 Indy resorts are featured in the short film documentary now available to view for free on TGR TV PORTLAND, Ore. (October 19, 2021) – Indy Pass and TGR (Teton Gravity Research) have teamed up to bring you the story of what it means to be an independent resort in today’s world. In Pursuit of […]

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PSIA-AASI Partners with SPY+ Optics, Makers of Happy™ Lens Tech

October 19, 2021

LAKEWOOD, Colo. (Oct. 19, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) recently partnered with SPY+ Optics to give instructors access to premium eyewear, goggles, and helmets designed to elevate both safety and style. SPY+ Optics patented technologies include their Happy™ lens tech, the only therapeutic lens on […]

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Blizzard Tecnica Welcomes Four New PSIA National Team Members to Roster of Elite Instructors

October 12, 2021

WEST LEBANON, N.H. (October 12, 2021) – Blizzard Tecnica, top-performing heritage brands in alpine and backcountry ski equipment, are proud to announce the addition of four PSIA National Team members to their roster of elite instructors. The signing of these respected professionals reaffirms the brands’ position as trusted leaders in their categories, with seven of […]

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Houdini Sportswear Debuts Global “The Storyteller” Campaign Powered by Polartec

October 6, 2021

Garments “tell” their life stories through emotional and humorous snippets during life’s ups and downs STOCKHOLM (October 6, 2021) — Houdini, the global circular sportswear company, committed to designs that are timeless, functional, minimalist, with an eye on doing more with less, announces the launch of its global marketing campaign, “The Storyteller” in collaboration with […]

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PSIA-AASI and Women of Winter Launch Scholarship Program to Drive Inclusivity

September 29, 2021

LAKEWOOD, Colo. (Sept 29, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) and Women of Winter are hosting instructor training and certification events for Black, Indigenous, Women of Color that will encourage and support Women of Color to pursue opportunities to teach skiing or snowboarding. “This scholarship program […]

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Snowsports Industries America Partners with the Share Winter Foundation to Get More Kids on Snow

September 28, 2021

SIA issues challenge to the winter outdoor industry to prioritize inclusivity and accessibility with up to $25,000 donation to Share Winter Park City, Utah (September 28, 2021) – According to 2020-2021 snowsports participation data, 69 percent of winter sports participants are white. This is in stark contrast to recent 2020 census data which reveals that more than 40% of Americans now identify as one or more racial and ethnic groups, and that people […]

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