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Snow Show Preview & The Guide Now Available in Digital

January 11, 2016

[unable to retrieve full-text content] Snow Show Preview  The 2016 Snow Show Preview sets the stage for 2016/17 product launches, providing analysis for the sell-in/buy-in process and tips for finishing off the 2015/16 sell-through. It provides a sneak peek of what to expect at the Snow Show and On-Snow Demo including brands, seminars, parties, events, […]

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Denver’s Cool Space: What's Hot, What's New for the SIA Snow Show (Jan. 28-31)

January 6, 2016

Some of Denver’s hottest spaces offer more than an eating and drinking experience for SIA Snow Show attendees. If you’re looking for healthy food not far from the Colorado Convention Center, check out the Honor Society Handcrafted Eatery. Located on the 16th Street Mall, it serves up a healthy, chef-driven menu that rotates seasonally. Also […]

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Early Season Snow Sports Sales Up 6% in Dollars Sold to $799M

January 4, 2016

The NPD DecisionKey®  numbers for August to October 2015 have been released, showing healthy snow sports sales in the early season. Total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers. According to NPD, the snow sports market is up 8% in units sold and […]

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Get Show-Ready with the NEW 2016 SIA Snow Show App

January 4, 2016

We are excited to announce our NEW 2016 SIA Snow Show App in conjunction with Map Your Show! It’s never been easier to schedule your time while onsite at the Colorado Convention Center in Denver! Just log in via Map Your Show on your desktop or app and start planning! It’s all the #SIA16 info […]

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Guinness Book of World Records Attempt on January 8 Kicks Off Learn to Ski and Snowboard Month

January 4, 2016

Now that we’ve rung in the new year, ski and snowboard areas nationwide are turning their sights to January’s Learn to Ski and Snowboard Month (LSSM) – especially the industry’s attempt to set a record for the Largest Ski and the Largest Snowboard Lessons. The Guinness Book of World Records attempt – the “unofficial” kick […]

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Retailer Tools: New Year, New Approach to Selling An Experience

January 4, 2016

With snow falling in most parts of the country, it might be time to revisit some marketing tactics to help drive sales, recruit new customers and to stay loyal to your current customers. We wanted to remind you about some of the free tools here at SIA that we believe can help in any size shop!  […]

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