News Category:

Back to All Industry News

World’s Largest Ski & Snowboard Lesson – Estimated Results!

January 18, 2016

On Friday January 8, the entire U.S. ski industry came together in an attempt to set a new record for a coordinated participation in a Learn to Ski or Snowboard lesson. Organizers for the “World’s Largest Lesson” have determined that an estimated 6,000 lessons were taught across the country from the East coast to Alaska.  […]

Read More

SIA and Vail Resorts partner to offer SIA Snow Show attendees an exclusive discounted Epic Pass

January 14, 2016

SIA and Vail Resorts partner to offer SIA Snow Show attendees an exclusive discounted Epic Pass, which includes unlimited and unrestricted skiing or riding at Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin in Colorado,Park City in Utah, Heavenly, Northstar and Kirkwood at Lake Tahoe, Afton Alps in Minnesota, and Mt. Brighton in Michigan, starting […]

Read More

New SIA On-Snow Demo Details and Transportation Info

January 14, 2016

COUNTDOWN TO COPPER IS ON With 7 new inches at Copper Mountain in Colorado, it’s perfect for testing the products just seen at the SIA Snow Show in Denver. Over 120 brands are getting set for you to demo their latest tech, style and performance. Racers are gearing up for the Uphill/Downhill Challenge. Why wouldn’t you […]

Read More

New Culinary Inspirations to Hit 2016 SIA Snow Show Floor

January 13, 2016

By popular demand, we’ve worked closely with Centerplate Catering to create a unique food experience on the Show floor. Take your culinary tour through the 2016 SIA Snow Show Menu, which offers elevated food experiences. New food options go beyond your standard ballpark food of pizza by the slice, meat on a bun, and run […]

Read More

Home Field Advantage

January 13, 2016

I’ve written about Liza Cannon, an incredibly talented and visionary visual merchandiser who works for Outdoor Gear Exchange, in Burlington, Vermont. I interviewed her last fall after meeting her and becoming a huge fan of her highly elevated artsy, homespun window creations for OGE’s downtown Burlington Church Street, which is a pedestrian shopping area that […]

Read More

16 Days & Counting Until #SIA16: Make the Most of Your Time Onsite With This Pre-Show Checklist

January 11, 2016

We’re getting close to the 2016 SIA Snow Show and hope you’re just as excited as we are. Between new innovations, new exhibitors, new educational opportunities and even new food on the Show floor (score!), it’s easy to feel overwhelmed. We’ve highlighted some tools to make your Show experience the best one yet! Have a […]

Read More

The Collectives and Category Specific Exhibits Give You a Focused View of Key Market Segments

January 11, 2016

The Snow Show will be easier than ever to navigate this year, with the addition of The Collectives. New for 2016, The Collectives are specially curated neighborhoods on the Show floor, giving you an immersive view and a community feel for Ski, Snowboard, Nordic, Backcountry, Style and Women’s. Convene at each of the Collectives’ central gathering spaces […]

Read More

Inspiring Stories From People Following Their Passion: Meet Them at CRAFT@SIA

January 11, 2016

Here’s the best part about CRAFT@SIA: you can’t leave the exhibit without catching the enthusiasm that drives the people who exhibit there. No matter which brand you talk to, not only will you see incredible innovation and the power of imagination, but you’ll also feel the raw passion these snow sports hardgoods makers are living […]

Read More

Find Expert Guidance on Avalanche Safety Gear and Education at Backcountry Experience

January 11, 2016

Backcountry Experience is where retailers, reps and media convene to see the latest backcountry gear, learn about avalanche education efforts, and gain a greater understanding of the responsibilities, challenges and rewards involved with selling backcountry gear and safety equipment. Sponsored and staffed in cooperation with the American Institute for Avalanche Research and Education (AIARE) professionals, […]

Read More

Nordic Center is the Hub for All Things Cross Country at the 2016 Snow Show

January 11, 2016

The Nordic Center, now in its second year, will again be the hub of all things cross country at the Show.  Located in the hard goods section and surrounded by many of the snowshoe and cross country companies, it is the place to visit for information and sneak peaks of gear from all exhibiting Nordic […]

Read More