Industry Press Releases Archives - Page 10 of 35 - Snowsports Industries America

News Category: Industry Press Releases

Back to All Industry News

Pattie Gonia, Teresa Baker, and José González launch The Oath at the Intersection of Planet, Inclusion, and Adventure

January 19, 2022

The Oath aims to create a sustainable and inclusive future for the planet and for the outdoor community. January 19, 2022 – Today, a collective of change-makers and thought-leaders launched The Outdoorist Oath (The Oath), an organization/education model for all outdoorists to unlearn, learn, and be in community with others advocating for people and the planet. The […]

Read More

Bern Helmets Partners With Four-Time Olympian Snowboarder Lindsey Jacobellis

January 13, 2022

Jacobellis to Wear Carbon Macon Helmet for 2022 Global Winter Competitions PLYMOUTH, Mass. (January 13, 2022) — Bern Helmets, known internationally for its proprietary street-inspired helmets for the slopes, biking, skateboarding, water sports, and commuting, today announced its partnership with snowboarder Lindsey Jacobellis. During upcoming competitions for the 2022 winter season, Jacobellis, a four-time Olympian, […]

Read More

Here For The Hustle: Blizzard Debuts Bold New Backcountry Line

January 13, 2022

Not every skier hustles. But for those who do, there’s a new ski in town that exists to honor the culture at its core. WEST LEBANON, NH (January 13, 2022) – Since its founding in 1960, Blizzard has made quality skis for every type of skier who enjoys time in the mountains. The downhill senders. […]

Read More

Geartrade achieves Carbon Neutral Certification amidst steady 2021 growth of ‘UnNew’ marketplace

January 12, 2022

Salt Lake City, Utah (Wednesday, January 12, 2022) — In November 2021, Geartrade (Geartrade.com), the family-owned marketplace of ‘UnNew’ gear for outdoor adventurists, announced the successful completion of a year-long effort to become Climate Neutral Certified. One month later, Geartrade concluded a robust 2021 holiday season for used gear buyers and sellers, fueled in large […]

Read More

Crazy Apparel, Established Italian Ski Touring Brand, Opens First U.S. Brand Store at Cripple Creek Backcountry in Carbondale, Colorado

January 10, 2022

In-store Product Includes Men and Women’s Outerwear, Base Layers and Pants CARBONDALE, COLO. (January 10, 2022) – Crazy, an Italian performance apparel company known for its European heritage in ski touring, today announced it opened its first  brand store in partnership with Cripple Creek Backcountry in Carbondale, Colorado. This is Crazy’s first brick and mortar […]

Read More

Bern Helmets and Mount Holly Beer Co. Release Bern Sesh, Limited Dry Hopped Lager

January 6, 2022

Limited Brew Launching January 12th in Mass., Rhode Island and Vermont PLYMOUTH, Mass. (January 6, 2021) Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, biking, skateboarding, water sports, and commuting, today announced it is launching Bern Sesh on January 12, 2022, a limited Dry Hopped Lager in collaboration with Mount Holly […]

Read More

Houdini Sportswear Debuts Fall ‘22, Showcasing Minimalist Outdoor Approach Urging Consumers to Reject Fast Fashion, to Buy Less and Abandon Wasteful Purchasing Habits

January 3, 2022

100% of Fall ‘22 fabrics are recycled, renewable, biodegradable or Bluesign certified STOCKHOLM (January 3, 2021) — Houdini, the global circular sportswear company, committed to designs that are timeless, functional, and minimalist, with an eye on doing more with less, launches its Fall 2022 line with an essential approach for purchasing outdoor apparel, urging consumers […]

Read More

WINTERSTEIGER Group Announces Sponsorship of Paula Moltzan and Ryan Cochran-Siegle

January 3, 2022

Waitsfield, Vermont, January 3, 2022 – WINTERSTEIGER proudly announces the signing of two U.S. Ski Team athletes – Paula Moltzan and Ryan Cochran-Siegle, to their roster of brand ambassadors and pros. With ties to Vermont and a need for speed and warm feet, both alpine ski racers were a natural fit for a WINTERSTEIGER Group […]

Read More

Share Winter Invests $1.5 Million in 49 Programs Nationwide

December 17, 2021

PROVIDENCE, RI, December 17, 2021 – Share Winter Foundation (Share Winter) is proud to announce their 49 Grantees for Winter 2021/22.  Each Share Winter grantee provides youth, ages 5-18, with at least 4 on-snow experiences, in Nordic or alpine skiing and/or snowboarding. The grantees also create ongoing opportunities for skiing and riding for program graduates. […]

Read More

PSIA-AASI Launches New Teaching Children Snowsports Manual

December 15, 2021

Resource Helps Educate Ski & Snowboard Instructors on How to Make Learning More Fun for Kids LAKEWOOD, Colo. (December 15, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) recently launched a new education resource, the Teaching Children Snowsports manual, that includes content to help instructors make it easier […]

Read More