Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Nordic Retailers Build Loyalty with High School Ski Teams

By SIA | December 19, 2017 | 0 Comments

Nordic shops that partner with high school ski teams avoid much of the stress that comes when the snow doesn’t.

TREW Introduces Upcycled Bags from Truce x Slingshot Sports

By SIA | December 15, 2017 | 0 Comments

Since each Truce bag is handmade using upcycled and recycled materials, each one is a unique and inimitable masterpiece that works as good as it looks.

BCA Created 12 New Avalanche Transceiver Education Videos for the 17/18 Season

By | November 28, 2017 | 0 Comments

According to BCA, avalanche transceivers will only help, if you and your group all know how to use them.

Keep the Stoke High Without Missing A Day of Work

By | November 20, 2017 | 0 Comments

Outsite has done what we were all thinking: You can rent a room with communal living spaces and ultra-high-speed Internet just a stone’s throw from the slopes in Lake Tahoe, ski every day, and not miss a single day of remote work.

Audi FIS Ski World Cup Gives Students Real World Resort and Hospitality Learning Opportunities

By | November 19, 2017 | 0 Comments

Meet the Green Mountain College Killington School of Resort Management Students on November 25-26, 2017 at Killington Resort. More than 30,000 people, including 90 professional athletes from 20 different countries, are expected to flock to Killington Resort in Vermont for the 2017 Audi FIS Ski World Cup, November 25-26 – and the students at Green […]

Pugski and SkiGearTV Join Forces for 2017-18 Ski Season

By | November 16, 2017 | 0 Comments

Reno-based Pugski.com, known as the best editorial resource in ski media, has received millions of page views since its inception in 2015. Pugski provides the skiing consumer with comprehensive skiing news, information, and ski equipment reviews.

Olympic Fever Sweeps Colorado Ski Country

By | November 15, 2017 | 0 Comments

Events will Feature Olympic Qualifiers, Skiing with Former Olympians and Olympic Celebrations Come February, all eyes will be on the Olympic Games in PyeongChang, South Korea. In the months leading up to the Olympics, Colorado Ski Country USA resorts across the state will host Olympic qualifiers and celebrate with Olympic-themed events including races, Olympiads, sendoffs […]

How Intellectual Property Can Give Your Business an Edge

By SIA | November 14, 2017 | 0 Comments

Picture this: It’s the first powder day of the season. You’re in the lift line, ready to go, and you overhear the person in line behind you explaining her idea for an improved snowboard binding she’s developing—the exact idea you spent the last year perfecting at your company. Despite the cold, you have to open […]

PSIA-AASI Launches E-Learning Course for New Instructors

By | October 27, 2017 | 0 Comments

Stay Ahead of Your Competition: Take the E-Learning Course for New Instructors The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI), launched a new E-Learning Course for New Instructors promising to help people interested in securing a job as ski or snowboard instructor stay a step ahead of their competition. The […]

College Deals for Skiers and Riders in Colorado Ski Country

By | October 22, 2017 | 0 Comments

Colorado Ski Country USA says its member resorts recognize that between tuition, textbooks, meal plans and keg parties, college gets expensive. And from the Front Range to the Western Slope and down to the southwest corner of the state, ski areas across Colorado offer deals and discounts to keep skiing and riding affordable for college […]

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