Industry News

Millions of ways to connect, but are you missing the most important one?

June 9, 2015 | 0 Comments

Infinite memes. Over 500 million smart phones. 6,000 tweets every second. As technology continues to shift the paradigms of communications, how can we keep up? As employees, as entrepreneurs, as part of a family, as a friend, simply as people. The answer isn’t as elusive as one would think, instead of waiting for the next big thing in tech, maybe its time to focus on an experience that won’t be obsolete in 6 months, one that’s stood the test of time. Human Connection. 


Yes, it could be as simple as that. Embrace technology for all that it gives us. Use it to enhance our human relationships, but not to replace them. The Snow Industry’s annual pilgrimage to Denver, The SIA Snow Show creates the environment for that optimal intersection.

Connect on LinkedIn. Use your scheduling app to set a meeting. Prep with intel gathered online. Then disconnect to connect. Set your phone, tablet, watch, etc. to silent and tune in to the person sitting across from you. See the passion in his eyes as the product manager tells you about their latest break-through in ski tech. Hear the excitement in her voice as the lead designer unveils the new colorways. Feel the edge on the board as you demo it down the mountain. Sit across the table, talk business and then grab a beer and talk about anything but.

No character limits, upload times, data plans or weak wifi signals, just the opportunity to shake hands, ask questions, listen and see where the conversation takes you and there’s no app that can replicate that. Take a read through Kate Maddox’s Everything Is Digital, But Face-to-Face Interactions Can Still Seal the Deal  to learn more about why face-time should still be part of your business strategy.

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