Industry News

New Updates: World Class Speakers and Events on Tap for the 2016 SIA Snow Show

January 20, 2016 | 0 Comments

We are in full countdown mode for the 2016 SIA Snow Show. With 110 new and debuting exhibitors, inspiring keynotes from world-class thought leaders, and a full week of can’t-miss events, the snow sports community will come together at the 62nd annual Snow Show for trend spotting, business development, education, networking, and immersion in the business of SNOW. 


18,000 snow sports retailers, reps, media, and manufacturers, including 1,000 brands and 530 total exhibitors and a mix of athletes and industry professionals, will be in attendance at the Snow Show, the largest global snow sports trade event. SIA’s daylong workshop offerings at Industry + Intelligence will kick off the event on Wednesday, January 27 and the On-Snow Demo/Ski-Ride Fest (Feb. 1-2) will round out the gathering at Copper Mountain Resort following the Show.

“It’s great to be at the Show and see all the love for the industry year after year, and the continued enthusiasm of this community. What other venue presents this opportunity? None!” commented Deno Dudanake, Northeastern Sales Rep, Rossignol

After a successful debut in 2015, Industry + Intelligence returns on January 27th with a new collaboration between NSAAand SIA, bringing a comprehensive view of the industry’s data and trends. The complimetary lunch and keynote presentation will be moderated by professional skier and mountaineer Chris Davenport and features Bryan Johnston, Vice President of International Marketing at GoPro.


Bryan Johnston, Vice President of International Marketing at GoPro

Johnston will present A Million Warren Millers: How Digital Media is Revolutionizing Winter Sports. In this talk, Johnston highlights how short form content and the democratization of video production has created a grassroots explosion in the promotion of the winter sports industry. Davenport will join Johnston on stage to lead a dynamic Q&A discussion.

The educational day, included in Snow Show registration, will offer 20 sessions covering State of the Industry, Manufacturing & Production, Business Development, Marketing & Social Media, Specialty Retailer Series, plus theShmooz job fair from Malakye. Industry + Intelligence is presented by Blue Acorn & Bronto

View the full listing of Industry + Intelligence Educational Seminars here. 

“I think Industry + Intelligence is great. The information shared helps everyone make good decisions and feel prepared not just for the Show, but for the future as well,” said Wendy Carey, CFO of Seirus Innovation and SIA Board Member

The 2016 Snow Show gets off to an exciting start at the Opening Ceremony and complimentary breakfast at 7:30am on January 28th, with a presentation from Breakfast Keynote Invited Guest, Administrator Gina McCarthy, US EPA.


Breakfast keynote invited guest Gina McCarthy, Administrator, US EPA

Special invited guest Administrator McCarthy will discuss How Climate Change Affects the Snow Sports Industry. This is an incredible opportunity to hear from a global leader on the issue of climate change – don’t miss out – doors open at 7:30am Thursday in the Mile High Ballroom of the Colorado Convention Center. 

View the full line-up of Educational Seminars and clinics here. 

New for this year, the Snow Show floor will feature neighborhoods of like-minded categories and brands called The Collectives. These areas give buyers and media an immersive view and a community feel within the key categories ofSkiSnowboardNordicBackcountryStyle and Women’s. The Collectives curated sections at help buyers prep for the Show with an overview of data, trends and insights for each category. 

Within each Collective neighborhood are the highly popular Category Specific Exhibits: Backcountry ExperienceCRAFT@SIARental World/Backshop & Uniform GalleryNordic Center and OIWC Women’s Lounge. Here buyers and media will find events and seminars, as well as an overview of trends, brands and key pieces for these important market segments. 

“It’s the most productive show for me, not just because I’m seeing all the lines, but also because it’s an opportunity to interact with other dealers across the country, to get a feel for trends and just to see what’s new out there. The social part of it is also great, it’s so nice to see all the people we only get to see once a year,” commented Parker Rice, buyer, Equipe Sport, Stratton, VT. 

“The Show is so much more than just a product presentation, it’s a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me,” said Teddy Schiavoni, owner of Summit Ski Shop, Framingham, MA 

Sourcing Snow returns to the Show floor for 2016, showcasing over 30 top snow sports raw materials manufacturers and featuring the latest innovations in performance materials and components. Production-oriented seminars will take place in Sourcing Snow, giving designers and production personnel a one-stop shop to view trends and gain inspiration for their designs. 

“Our merchandisers, product line managers, designers, raw materials and production personnel all attend and make appointments for Sourcing Snow each year. It serves as a critical touchpoint with our overseas vendors to finalize developments with our current partners, as well as a chance to meet new potentials,” said Robert Yturri, SVP Global Sales, Product and Brand Management, Obermeyer 

Events, clinics and seminars abound throughout the four-day Snow Show. The addition this year of the I+I Live seminar space brings panel discussions and educational opportunities to the Show floor, with over 50 presentations throughout the Show. 

View the full Educational Seminar listings here. 

Event highlights include: 

  • Protect Our Winters (POW)Protect Our Winters Breakfast: Burritos and Bloodies
    Get the update on POW’s inspiring success this year and hear keynote speaker Diarmuid O’Connell, VP, Tesla Motors, with an introduction by Andy Wirth, President & Chief Executive Officer, Squaw Valley Ski Holdings.  

Diarmuid_OConnell_VP_Tesla_Motors.jpgDiarmuid O’Connell, VP, Tesla Motors

  • O’Connell will present The Future Of Energy & Transportation: Success against climate change means transitioning to 100% clean, renewable energy. And Tesla Motors is leading the charge, shaping the future of our energy production and transportation. Come hear Diarmuid O’Connell from Tesla Motors speak about the future of energy – its generation and uses. What will our advanced clean energy and transportation solutions be in the not-so-distant future?  Introduced by Squaw Valley CEO Andy Wirth, speaking about the cutting-edge clean energy partnership between Tesla Motors and Squaw Valley Ski Holdings. The POW Breakfast is Friday, January 29, Doors Open at 7:30A 
  • SIA Snow Sports Retailer of the Year Awards
    Each year SIA recognizes specialty retailers who have excelled in fostering relationships, moving product and setting their brand apart from the competition, while pushing forward the passion and growth of snow sports. Friday, January 29 at 6:00P 
  • Icelantic Winter on the Rocks with Adventure Club and Big Grams
    Red Rocks Amphitheater once again will awake in the middle of its winter hibernation for one night to celebrate snow sports, music and lifestyle in Colorado. This year, we celebrate 5 years of the only winter concert at Red Rocks! More details here. Friday, January 29, 7P
  • OIWCOIWC Keynote & Leadership Awards Ceremony: Bacon, Bloody Marys & Inspiration
    Come help celebrate one of our own! We’re proud to announce that SIA’s Research Director Kelly Davis will be awarded the OIWC 2016 Pioneering Woman Award. Join OIWC for bacon, bloody marys and inspiration at the annual Keynote & Leadership Awards Presentation featuringMark Satkiewicz, President and GM of SmartWool. Saturday, January 30, 7-9A
  • Passing of the Torch Industry Celebration
    Celebrate a career in snow that has lasted more than 50 years and raise a toast to the future. Join the industry as David Ingemie passes the torch to new SIA President Nick Sargent. Saturday, January 30, 5-6P 

View a sample listing of the Schedule & Events here. Find a complete schedule on the SIA Show App.

“The Show is so important for me. I like seeing what’s new and what’s buzzing; things I’ve never seen before. There’s also something about being able to see and touch and feel everything. Coming to the Show reinvigorates your business ideas, your model, the things you want to sell, the things you’ve never thought of doing before,” said KC Neal, owner, Castle Bike and Ski, Castle Rock, CO 

The Show wouldn’t be complete without the On-Snow Demo/Ski-Ride Fest, held in conjunction with the Western Winter Sports Representatives Association (WWSRA) Rocky Mountain Demo and the Nordic Demo in partnership with Cross Country Ski Areas Association (CCSAA). Over 120 brands will showcase their 16.17 models of skis, snowboards, boots, poles, helmets and accessories for buyers and media, allowing attendees to compare the products they saw at the Snow Show side-by-side on the snow. In addition, the 2016 Demo’s annual Uphill/Downhill Challenge once again will gather “the weak, strong and the thirsty” to help raise funds for The Colorado Avalanche Information Center (CAIC)

“We love being at the demo because it’s so important to get face-to-face time and build relationships. There’s no better way to do it than on the mountain,” said Dave Bestwick, BC Sales Rep for Never Summer, Flux and 3CS

Media and Buyers can prep for the Show with the Sneak Peak + New Product Directory, a digital overview of new innovations that will be featured at the Show. Browse through to get a glimpse at the “IT” products for the 16.17 season. The brand listings cover the range of apparel, accessories, equipment, footwear and textiles that will be on display at the 2016 SIA Snow Show.    

In addition, essential Snow Show preview information is found in the Snow Show Preview & The Guide. The 2016 Snow Show Preview sets the stage for 2016/17 product launches and provides a sneak peek of what to expect at the Snow Show and On-Snow Demo including brands, seminars, parties, events, and more. The Guide is The SIA Snow Show preview publication built by TransWorld Business and SIA specifically for the snowboarding community. Find new trends, editor’s picks, Denver highights, up-to-date research, feature articles and Show info to help buyers and media get the most out of their time at the 2016 SIA Snow Show and On-Snow Demo. 

Member-owned, industry-inspired and dedicated exclusively to snow sports, the 2016 SIA Snow Show is scheduled for January 28-31, 2016 at the Colorado Convention Center in Denver, Colorado followed by the On-Snow Demo/Ski-Ride Fest at Colorado’s Copper Mountain Resort, Feb 1-2.

Find more information on events, hotels/travel and brands exhibiting at the SIA Snow Show at For 24/7 updates on all things 2016 Snow Show, check SIA’s Snow Source and connect with SIA on Twitter, Facebook andInstagram.  Use #SIA16, #WhyIgo and #SIAintel to join the conversation.

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