SIA Newsletter


It was 45 years ago that K2 was born as America’s ski company on Vashon Island in Washington’s Puget Sound.

Renamed in 2003 as K2 Sports, the company today is an international portfolio of 16 world renowned brands and over 40 consumer product categories. K2 brands and businesses are world renowned as leaders in design, production, sales and marketing. K2 is driven by innovation and a passion for the sports enthusiast looking for unique and authentic lifestyle experiences.

K2 Ski markets the alpine, telemark/ Nordic, ski equipment and accessories.

“This award is really a tribute to our Customer Service teams, Independent reps and our Sales, Product and Marketing teams within K2. We pride ourselves on creating trade show booths that highlight our product and technical innovation, our exceptional athletes and brand communication that is stimulating, inviting, and most importantly business friendly. We have seen great sales growth over the last few years and believe that these items have helped contribute to these successes and the overall growth of the K2 Brand.” Anthony De Rocco, VP Global Marketing

K2 booth