German apparel brand Maloja (pronounced "mah-low-yah") says it has set eyes on growth in North America with an increased sales representative presence, previewing its new collection…
Read moreWell-known for lightweight snowshoes crafted with sustainable materials and business practices, Crescent Moon has launched a new model that dramatically changes the way people think of…
Read morePicture this: It’s the first powder day of the season. You’re in the lift line, ready to go, and you overhear the person in line behind…
Read moreThe Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) says it has the tools and education to help people get started…
Read moreHello from SIA’s Membership team – There’s been a whirlwind of activity of trade show news lately and we want to ensure that you are informed,…
Read moreThanks to everyone that joined SIA’s Nick Sargent for our Brandlive video event. One thing we’ve heard from all our members is that “better and transparent…
Read moreLate last week, Newell Brands Inc. announced that Kohlberg and Company, a private equity company out of Mount Kisco, NY will purchase Newell’s portfolio of winter…
Read moreYesterday, Protect Our Winters published a link to a new EPA study that estimates that we will lose about 30% of skier/snowboarder visits and snow sports revenue by…
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