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Tecnica Footwear Expands MAGMA Series With the Addition of a Synthetic Mid-Cut Hiker

April 20, 2022

April 20, 2022 – New for Spring/Summer ’22 and soon to hit stores, Tecnica introduces theMAGMA MID S GTX – a versatile, lightweight mid-cut hiker, designed for those who prefer a quick pace on the trail but also require steady grip for technical rocky scrambles. One of the lightest multi-functional boots on the market, the MAGMA […]

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Blizzard Tecnica Announces 2022 Women2Women Education Scholarship

November 19, 2021

The program aims to empower women through their passion for mountain sports. West Lebanon, NH (November 19, 2021) – Blizzard Tecnica is proud to announce the second annual scholarship for women looking to advance their education in snowsports – the Women2Women Education Scholarship. Whether applicants are interested in avalanche safety, ski instruction, guiding, health/wellness or […]

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Blizzard Tecnica Welcomes Four New PSIA National Team Members to Roster of Elite Instructors

October 12, 2021

WEST LEBANON, N.H. (October 12, 2021) – Blizzard Tecnica, top-performing heritage brands in alpine and backcountry ski equipment, are proud to announce the addition of four PSIA National Team members to their roster of elite instructors. The signing of these respected professionals reaffirms the brands’ position as trusted leaders in their categories, with seven of […]

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Andy Miller to Lead Sales for Blizzard-Tecnica in California, Nevada, Arizona

May 10, 2021

WEST LEBANON, NH (May 10, 2021) – Blizzard-Tecnica, top-performing heritage brands in alpine equipment and outdoor footwear, is pleased to announce industry veteran, Andy Miller, as the Principal Sales Rep for California, Nevada, and Arizona. The transition, effective immediately, comes after the territory’s previous rep, Charlie Hepburn, accepted the Blizzard-Tecnica Principal Rep role in Colorado […]

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Tecnica to launch the Recycle Your Boots project in Europe

April 28, 2021

The pilot program is the first of its kind, aiming to move the ski industry closer to a circular economy. GIAVERA DEL MONTELLO, IT (April 28, 2021) – Plastic waste has amassed into a huge environmental and health issue for our planet. While we often think of single-use plastics as the culprit, even plastic products […]

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Blizzard-Tecnica Names Charlie Hepburn Principal Sales Rep for Colorado and New Mexico

April 28, 2021

WEST LEBANON, NH (April 28, 2021) – Blizzard-Tecnica, top-performing heritage brands in alpine equipment and outdoor footwear, is pleased to announce Charlie Hepburn as the Principal Sales Rep for Colorado and New Mexico. Effective May 1, 2021, Hepburn, along with Jamie Urbana as Associate Rep, will service retailers in this key territory. “The success of […]

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Blizzard Tecnica Awards Women2Women Education Scholarships, Empowering Women in Skiing

March 15, 2021

Eighteen women will receive coursework fees and equipment to advance their education in snowsports. West Lebanon, NH (March 15, 2021) Blizzard Tecnica is proud to announce the awards granted for the Women2Women (W2W) Education Scholarship – their inaugural scholarship for women looking to advance their education in snowsports. Over 300 women from North America and […]

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There’s a New Bull in Town: Tecnica Introduces an All-New Cochise Series

January 12, 2021

The boot that pioneered a category has been redesigned with the same end-goal in mind: ski hard, ski fast, walk freely. WEST LEBANON, NH (January 12, 2021) – Tecnica proudly introduces an all-new Cochise series that remains whole heartedly true to its roots, designed for committed skiers who want muscle and power for the down with […]

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Tecnica Elevates Footwear Commitment with New Leadership Role

December 10, 2020

Rob Phillips to Lead North American Business Unit West Lebanon, NH (December 10, 2020) – Tecnica Group is proud to announce the hiring of Rob Phillips in the newly created role of North American Business Unit Director – Tecnica Footwear. Responsible for overseeing commercial operations, product and marketing, Phillips comes to Tecnica with over 14 […]

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Tecnica Group North America Bolsters Senior Management Team

November 20, 2020

Sam Cook to Oversee Commercial Operations for Alpine and Footwear Brands West Lebanon, NH (November 20, 2020) –Tecnica Group North America is pleased to announce the promotion of Sam Cook to Vice President & Chief Commercial Officer for Tecnica Group’s Alpine and Footwear business units. Previously the President of Blizzard Tecnica, in this newly created […]

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