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Obermeyer’s Robert Yturri on How Sourcing Snow Brings Value and Builds Partnerships

November 16, 2015

Sourcing Snow is the one stop shop at the SIA Snow Show for designers, textile experts and production professionals to meet face to face with raw materials leaders and streamline their production process. To get a feel for how Sourcing Snow helps Snow Show attendees find success, we sat down with Robert Yturri, SVP Sales, Product […]

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Small Business Saturday is November 28!

November 16, 2015

Specialty Retailers can find loads of free helpful images, event suggestions, flyers and social media post ideas to promote Small Business Saturday. Bring customers into your shop on Saturday, November 28 with help from American Express and #SmallBizSat Find all the materials and ideas you need at the American Express #ShopSmall page. Help your customers show […]

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Selling An Experience

November 16, 2015

Retailer to Consumer Marketing Guide: In-Store Events Our goals are to keep your customers shopping local, participating in snow sports, and bringing business to the snow sports retailer. Remember, The SIA Retailer to Consumer Marketing Guide (RMG) isn’t a be-all, end-all of marketing. You know what has worked before, and what’s not working now for […]

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Focused on Your Core Customer? Here’s Why You Might Want to Rethink That Strategy

November 9, 2015

Our recently released Snow Sports Market Intelligence Report is a treasure trove of data that you can use to refresh or totally reboot your strategies, and here’s a prime example. Focusing on the “core,” the loyal customers who represent the die-hard participant base, is often where snow sports suppliers and retailers hone in with their […]

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2015 SIA State of the Industry Category Videos Are Here: Ski, Snowboard & Cross Country

November 9, 2015

We have just released our State of the Industry Video series reviewing the 2014/15 snow sports season punctuated with $4.5B in sales with an overview video as well as three category videos: ski, snowboard and cross country. The videos also cover major trends and influences in snow sports and gives additional background on categories that […]

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Rebranding a Specialty Outdoor Shop

November 6, 2015

Twenty years ago, Don Allen was tapped to run a nordic ski shop owned by his then boss located on the Mountain Road in Stowe, Vermont just 3 miles from the Stowe ski resort. Through a series of lucky breaks and good timing, he ended up taking over that shop in 1995 and has built […]

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Under Armour’s Margaret Mussman on Improving the Brand's Offering With Technical Outdoor Pieces

November 6, 2015

Under Armour’s Margaret Mussman on The Sessions @ SIA Growing up riding in Idaho, and then moving to California to pursue a career as a pro snowboarder, Margaret Mussman has seen the evolution of snowboarding and its gear first hand.  As Under Armour’s Designer of Women’s Action Sports and Outdoor Performance, she has been on a […]

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Industry + Intelligence Seminars Announced for 2016 SIA Snow Show

November 5, 2015

We have released the seminar schedule for Industry + Intelligence, a free day of educational seminars, industry networking and community on Wednesday, January 27, the day before the 2016 Snow Show opens at Denver’s Colorado Convention Center. “Industry + Intelligence is huge. SIA has always done great seminars, but during the Show it’s so hard to […]

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State of the Industry Video Series Tells the Story of 2014/15’s Numbers, Highlighting $4.5B in Sales

November 2, 2015

 The State of the Industry Video series has been released, telling the story of the 14/15 season’s high and low numbers, including snow sports market sales reaching $4.5B. The video also covers major trends and influences in snow sports and gives additional background on categories that are thriving, despite regional weather challenges. Content for the State […]

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Protect Our Winters Heads to DC: Athletes and Industry Leaders Hand Deliver Climate Support Letter to the White House, Visit Capitol Hill and Kick Off Collaboration with Ben and Jerry’s

November 2, 2015

On October 21 and 22, Protect Our Winters took DC by storm with a Ben and Jerry’s/New Belgium benefit concert Wednesday night followed by a full day of meetings on Capitol Hill. On Thursday, POW met with the White House environmental staff and hand delivered a letter of support for President Obama, urging him to […]

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