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REI Action Sports Leader on Early Snow Trends, Navigating the Pandemic

November 5, 2020

Story in partnership with: We talk to Ben Johns about what winter gear is selling, what the pandemic has been like for REI given the extraordinary demand for outdoor equipment, and the new, innovative digital tools REI has added to serve customers. Ben Johns, REI GMM of Action Sports – Photo courtesy of REI By […]

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Inclusion Training – Session Nine with Dr. Gerilyn Davis

October 30, 2020

October 30, 2020 In this next phase of the SWORD Inclusion, we expand beyond our strategic inclusive goal and concentrate on extracting a quarterly focus based on action research planning. The purpose of action research is to provide an opportunity to create a collective focus, to gain buy-in through participation, and to generate inclusion by […]

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Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – October 28, 2020

October 28, 2020

Don’t expect any predictions from us this week! With under seven days until the election, we’ll leave forecasting to the pundits and pollsters. What we can say with certainty is that uncertainty is a primary driver of consumer behavior right now.  A streak of consumer optimism is poking its head up, but these seven months […]

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SIA’s Snowbound Festival Debuts New Website and Announces Dates for Upcoming 2021 Winter Events in New England and the Rockies

October 28, 2020

Winter starts at Snowboundfest.com, providing the winter outdoor community with direct access to winter enthusiasts Park City, Utah (October 28, 2020) – In celebration of the upcoming winter season, Snowsports Industries America (SIA) is excited to debut the first phase of its Snowbound Festivals consumer platform with the launch of its new website, Snowboundfest.com, an […]

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Inclusion Training – Session Eight with Dr. Gerilyn Davis

October 23, 2020

October 23, 2020 Hello everyone, I would like for us to do a bit of a recap for us to comprehend our inclusive path. To fully comprehend the attributes that make us who we are, we conducted a strength assessment. By understanding our strengths we have established a foundation of comfortability as we prepare to embark on […]

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Snowsports Industries America (SIA) Launches ClimateUnited

October 22, 2020

SIA Rallies the Winter Outdoor Industry Around Meaningful Climate Action Park City, UT (October 22, 2020) – Today, SIA announced the launch of their new climate initiative, ClimateUnited, specifically designed to provide the winter outdoor community with the tools to address climate change. The $72 billion winter outdoor industry is entirely dependent on consistent winter […]

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GHS Holdings, Founder and Snow Sports Veteran Announces Launch of First BlocAid™ Antibacterial Gloves

October 22, 2020

First US sustainable glove solution offering protection against harmful bacteria and microbes Bethel, CT (October 22, 2020) – Today, GHS Holdings announced the launch of BlocAid™  Gloves with Antimicrobial and Antibacterial Barrier Technology. BlocAid™ Gloves are specially designed and engineered with EcoZinc™, which is directly embedded and extruded into the recycled poly blend fiber to […]

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mountainFLOW Announces Athlete Partnership With Aleksander Aamodt Kilde

October 19, 2020

Norwegian World Cup Alpine Ski Racer Will Use Colorado Company’s New Race Wax (BOULDER, CO – October 19, 2020)​ – mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that it has signed Aleksander Aamodt Kilde to an athlete partnership deal, […]

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Inclusion Training – Session Seven with Dr. Gerilyn Davis

October 16, 2020

October 16, 2020 Welcome, SIA members, to another engaging session! While I recently noted a survey in one of my previous introductions, I believe it is crucial to convey the significance of assessing those perspectives extracted from those surveys and utilizing that information to take the initiative. In this context, you begin to recognize that […]

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Smith Announces Global Product Partnerships with the U.S. Ski Team and Austrian Ski Association

October 15, 2020

Smith’s new Icon Race Helmet Supports Team Athletes in Training and Competitions Portland, Oregon (October 15, 2020) – Smith is excited to announce this week its new global partnerships with U.S. Ski & Snowboard and the Austrian Ski Association (ÖSV) to support elite athletes from both teams with pinnacle products for training and competition. Smith […]

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