Brand-Specific News
Rossignol Group Acquires Dale of Norway in Surprise Move
Rossignol says acquisition of Dale of Norway strengthens its apparel segment.
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Category: Brand-Specific News
News about specific brands, company mergers, and other brand stories.
76 articles
Brand-Specific News
Parlor Skis: Customization From the Core
The only East Coast ski company that designs and produces all of their skis in-house, entirely within the U.S., Parlor is proud of its homegrown designs…
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Brand-Specific News
Volkl Reissues What it Considers the Best All Mountain Freeride Weapon in the World
This will be the fifth iteration of the Mantra, first breaking onto the scene in 2005 and becoming a best-seller globally for its high-end sportiness as…
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Brand-Specific News
Niche Snowboards and Connora Technologies Release Zero-Waste Manufacturing Documentary
Their goal has been to make it so that all of their manufacturing waste, and even end-of-life products themselves, are 100 percent recyclable.
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B2C - Business to Consumer
Aimee Fuller Reimagines Vans Ferra Snow Boot
Customizable Boot Provides Ultimate Anatomical Fit for Female Riders
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Brand-Specific News
What’s in a Name? Douchebags Demonstrates that Sometimes Great Product Wins All
The company was founded in 2009 by Swedish professional skier and Red Bull athlete Jon Olsson and Norwegian product designer Truls Brataas, for the seemingly simple…
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B2C - Business to Consumer
TREW Introduces Upcycled Bags from Truce x Slingshot Sports
Since each Truce bag is handmade using upcycled and recycled materials, each one is a unique and inimitable masterpiece that works as good as it looks.
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Brand-Specific News
Vans Snow Partners with Team Rider Dan Liedahl to Deliver Customized Implant for 2017/18 Winter Season
Showcasing Danimals’ original artwork, the Vans Implant is equipped with classic snowboard boot construction, finished with a fully-loaded feature package that caters to the needs and…
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Brand-Specific News
Smith Grows Creative Team, Appoints Andy McCabe to Creative Director
Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent…
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Brand-Specific News
Black Crows Teams with White Cloud to Launch North American Apparel Program
Black Crows was founded in 2006 in Chamoix, France, by professional freeskiers Camille Jaccoux and Bruno Compagnet. The company introduced its growing line of freeskis to the…
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