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Aimee Fuller Reimagines Vans Ferra Snow Boot

December 21, 2017

Customizable Boot Provides Ultimate Anatomical Fit for Female Riders

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American Birkebeiner and Lumberjack World Championships Join Forces

December 21, 2017

More than 50 years ago, Hayward entrepreneur Tony Wise picked up the phone and began assembling competitors for an event he called the Lumberjack World Championships. A tireless promoter of northern Wisconsin, in 1973 Wise also founded the American Birkebeiner cross-country ski race. Now years later, these two iconic north woods events are once again joining forces with the signing of a resource sharing and management services agreement.

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PSIA-AASI Hosts Snowsports Management Seminar at NSAA Winter Conferences

December 18, 2017

The Winter Conferences cover topics such as management and talent development, and practical ideas and ways on how to grow the industry by creating and retaining lifelong skiers and riders through snowsports education.

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Snowfall is Down, But Western Resort Bookings Remain High

December 18, 2017

While many western mountain regions are struggling to make snow, resorts are not experiencing a negative impact on their bookings as of Nov. 30, said Inntopia in their monthly DestiMetrics* Market Briefing. For the month of November, occupancy was up 7.1 percent and revenues were up 11.4 percent compared to the same month last year. […]

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Kids Learning to Snowboard First: A Burton and AASI Social Media Promotion

December 15, 2017

AASI and Burton are hosting a social media contest through Jan. 31, 2017. Use the hashtags #kidscansnowboard and #snowpros over social media, and one winner will win a lesson with a certified AASI instructor at a Burton Riglet Park, a free kid’s specific Burton Riglet Snowboard, and a pair of Burton Mini-Grom Snowboard Boots.

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Burton Announces Industry-Leading 2020 Sustainability Goals

December 15, 2017

“As snowboarders and people who love the mountains and winter, we take climate change personally,” said Donna Carpenter, CEO of Burton Snowboards.

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TREW Introduces Upcycled Bags from Truce x Slingshot Sports

December 15, 2017

Since each Truce bag is handmade using upcycled and recycled materials, each one is a unique and inimitable masterpiece that works as good as it looks.

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Arvada Colorado Ski and Golf Store Gets Name Change and New Location

December 13, 2017

Beyond retail, the shared space will continue to offer the type of customized services that long-time shoppers value, including bike fitting and tuning, bike demos, custom boot fitting, ski and snowboard tuning, and ski and snowboard demos as well as the Junior Trade program for kids’ skis, snowboards, and bikes.

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Giro Partners as Official Helmet Supplier of Mammoth Mountain's Unbound Terrain Parks

December 10, 2017

The continued relationship brings Giro together with organizations committed to lowering the instances of injury in their customers with inclusion in Mammoth Mountain’s Safety Month.

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Vans Snow Partners with Team Rider Dan Liedahl to Deliver Customized Implant for 2017/18 Winter Season

December 10, 2017

Showcasing Danimals’ original artwork, the Vans Implant is equipped with classic snowboard boot construction, finished with a fully-loaded feature package that caters to the needs and wants of every style of rider.

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