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PSIA-AASI Launches E-Learning Course for New Instructors

October 27, 2017

Stay Ahead of Your Competition: Take the E-Learning Course for New Instructors The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI), launched a new E-Learning Course for New Instructors promising to help people interested in securing a job as ski or snowboard instructor stay a step ahead of their competition. The […]

Vans Unveils Arthur Longo’s “Special Project V-66” Snow Boot

October 27, 2017

Limited-Edition Snow Boot Available at Select Vans Snow Retailers November 5 Vans global snow team rider Arthur Longo welcomes the 2017/18 winter season with a limited-edition “Special Project V-66” snowboard boot with a select distribution of 200 pairs globally. The Arthur Longo “Special Project V-66” elevates the traditional lace-up boot with premium materials, striking lace […]

Idaho Kids Ski For Free This Season

October 26, 2017

If you have a 5th or 6th grader who loves to ski or snowboard or one who’d like to learn, you’ll want to take advantage of the free skiing program offered by the Idaho Ski Areas Association, a.k.a. Ski Idaho. Ski Idaho’s 5th and 6th Grade Ski-Free Passport Program allows 5th graders to ski three […]

Beech Mountain Marks 50 Years Skiing on the Highest Elevation Slopes in Eastern U.S.

October 22, 2017

Beech Mountain Resort had a new vision for Southern skiing when it debuted in the winter of 1967-68. It was the only North Carolina resort built around an alpine village, and remains that way today. It is now celebrating 50 years of skiing on the highest elevation slopes in eastern America. “Skiing in the South […]

HydraPak Names Akimbo Communications as Public Relations Agency of Record 

October 22, 2017

HydraPak, a leader in performance hydration products for outdoor, biking, running, and hunting and fishing, announced its partnership with Akimbo Communications to oversee the company’s media relations in North America. “We are excited to work with Akimbo on strategic communications,” said Morgan Makowski, Director of Marketing at HydraPak. “Akimbo is known for its core relationships within […]

Marker Dalbello Volkl Brands Re-Align Sales and Promotions Structure

October 21, 2017

Marker/Dalbello/Völkl (MDV), global leader and supplier of snowsports products, announced the following job responsibility promotions and new hires: Greg Grip has been promoted to Executive Vice President for Marker Dalbello Völkl, responsible for sales management of all three brands. Derek McClellan has been promoted to Sales and Technical Director, overseeing the Marker brand. Sarah Lauridsen […]

Dates Confirmed for Outdoor Retailer + Snow Show, Outdoor Retailer Summer Market and Outdoor Retailer Winter Market Through 2022

October 19, 2017

Outdoor Retailer and SIA this week announced widely anticipated dates for the 2019-2022 outdoor and snowsport industry tradeshows. Please give us your opinion on these new dates by clicking here! Starting in November 2018, Outdoor Retailer moves to the beginning of the seasonal buying cycles, positioning the national show as the launch event and epicenter […]

US Ski & Snowboard Association Announces Rocky Mountain Division All-Star Team

October 17, 2017

Fifty young alpine and freestyle athletes from across Colorado were recognized yesterday as USSA Rocky Mountain Division Colorado All-Stars. These promising young athletes compete on the local, national and international level in pursuit of their US Ski Team and Olympic dreams. The All-star team includes 30 alpine skiers and 20 freestyle skiers. “Congratulations to the […]

New Season Pass Includes Season-Long Access to Glenwood Hot Springs

September 22, 2017

Sunlight Mountain Resort launched a new pass option that adds season-long soaking at Glenwood Hot Springs in addition to skiing and riding at Sunlight for the 2017-18 season. Called the Sunny Soaker Pass, the new offering is  essentially a combination of Sunlight’s season pass, and Glenwood Hot Springs, off-season value pass, said Troy Hawks, marketing and […]

Eastern Rep Groups Complete Their Merger

September 13, 2017

It is common knowledge that over the past several years, the Eastern Outdoor Reps Association and New England Sports Reps have studied the pros and cons of merging both organizations into a new entity, and in January 2017, both memberships voted to execute the merger. Last week on August 7, the bylaws for the new […]