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Global Association of Boot Fitters Scholarships Applications are open until July 1, 2025

May 22, 2025

FOR IMMEDIATE RELEASEMay 22, 2025 – The Global Association of Professional Boot Fitters is pleased to announce a professional scholarship opportunity, totaling $5,000 in funding, is available again this year. Applications are open for ski and snowboard shop employees and custom bootfitters to pursue additional professional training through one of the many Industry Education Providers […]

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Mt. Rose & Snowball Effect Form Partnership To Improve Access To WinterSports, Addressing Industry Challenges

October 11, 2024

FOR IMMEDIATE RELEASE Partnership aims to foster growth, responding to a decline in youth participation acrossthe industry. Reno, NV – October 9, 2024 – Mt. Rose and Snowball Effect have announced a strategicpartnership to address key challenges in the winter sports industry by engaging local youthyear-round. This collaboration comes in response to the industry trend […]

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HEAD/TYROLIA HIRES NEW WINTERSPORTS MARKETING COORDINATOR

April 15, 2024

MEDIA CONTACT Natalie Dyksterhouse at (720) 708-6405 April 15, 2024 – Boulder, Colo. – HEAD/Tyrolia, the fastest growing ski and binding brands in the USA over the past decade, and the World Cup Constructors’ Championship winner for eleven of the past thirteen years, today announces Natalie Dyksterhouse as Wintersports Marketing Coordinator. Based in HEAD’s Boulder, CO […]

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The Weight is Over: Tecnica Introduces Sub-1,000-gram Touring Boots

January 20, 2022

At last, an ultra-lightweight touring boot that prioritizes fit, performance, and customization for real skiers. WEST LEBANON, NH (January 20, 2022) – After five years of prototyping and millions of vertical feet climbed, Tecnica is proud to introduce its first sub-1,000-gram boot collection: Zero G Peak. It’s a category the brand has patiently waited to […]

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