Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Skiing Africa’s Last Glacier: Burned Camps in Uganda’s Rwenzori Mountains


By SIA | April 2, 2018 | 1 Comment

Terrorism and domestic disputes aren’t the only causes of havoc on Ugandan tourism. Climate change has virtually eliminated the ice and snow that once attracted climbers from around the world.

The Ikon Pass Partners with Protect Our Winters

By Aaron Bible | February 15, 2018 | 0 Comments

The Ikon Pass, a new ski and snowboard pass product from Alterra Mountain Company, has partnered with Protect Our Winters (POW) to further climate change education and advocacy through a three-level $50k partnership: the creation of the Ikon Pass Fund, a Summit Level donation, and a complimentary one-year Protect Our Winters membership to each Ikon […]

Squaw Valley | Alpine Meadows and Liberty Utilities Collaborating to Power Resort with Renewable Energy by December 2018

By SIA | February 1, 2018 | 0 Comments

Companies exploring solar projects to offset Squaw Valley | Alpine Meadows’ electricity use and benefit entire service territory.

Mountainsmith Partners With Protect Our Winters, Parties at OR+Snow Show

By SIA | January 17, 2018 | 0 Comments

To kick off this partnership, Mountainsmith and Denver artist Katherine Holmes collaborated to produce an artistic interpretation of the Colorado Mountains, as seen from Golden when driving up into the high country.

Vail Resorts Takes Step Toward Zero Footprint Hiring Renewable Choice Energy

By Aaron Bible | January 10, 2018 | 0 Comments

Renewable Choice Energy to assist Vail Resorts in identifying green energy opportunities.

Luvmother Collaborates with Oliver Yaphe for Zero Waste Project

By Aaron Bible | January 8, 2018 | 0 Comments

Built on the premise that it was hard to find well-made long lasting, fine children’s early-stage clothing in North America, and knowing that Merino is a perfect fiber for comfort, warmth, and durability, the founders set out to provide clothing they knew would work for young families like themselves.

Niche Snowboards and Connora Technologies Release Zero-Waste Manufacturing Documentary

By Aaron Bible | December 22, 2017 | 0 Comments

Their goal has been to make it so that all of their manufacturing waste, and even end-of-life products themselves, are 100 percent recyclable.

Burton Announces Industry-Leading 2020 Sustainability Goals

By SIA | December 15, 2017 | 0 Comments

“As snowboarders and people who love the mountains and winter, we take climate change personally,” said Donna Carpenter, CEO of Burton Snowboards.

Protect Our Winters Announces New Executive Director Mario Molina

By Aaron Bible | November 1, 2017 | 0 Comments

Protect Our Winters (POW), the leading climate nonprofit in the outdoor industry, says it is thrilled to announce that Mario Molina of Nederland, Colorado, has joined its team as executive director. An avid alpinist, snowboarder, climber, mountain biker, guide and life adventurer, Molina most recently served as international director at The Climate Reality Project, where […]

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