Fresh Content...SIA News and Features
Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at firstname.lastname@example.org.
I saw this display this week and loved the idea of a really big window inside a window display.Add curtains like they did here for a homey touch or consider painting the wood a bright crazy color.Then choose what product story you want to tell. SIA’s visual merchandising consultant Ali Levy provides retailers with unique insight on […]
Earth Day is April 22 this year. In honor of this important landmark, I once again turn to the almighty dumpster as a receptacle, not for junk, but rather a treasure trove of castaway items just waiting to find new homes. I presented a DIY Displays on a Budget session at this year’s SIA Snow […]
The Startingate Ski Shop in Bondville, Vermont is one of those great finds – a family owned and operated ski shop, steeped in ski racing tradition, that showcases some of the snow sports industry’s finest wares. From specialized racing-specific hard goods to elegant high end outerwear, this shop has many hard-to-find brands and niche items that set […]
January tends to be a month that for many of us is devoid of color. Unless you live in somewhere in the southern portion of the U.S. or pretty much anywhere in California, January is drab. It’s cold and bleak and we seem to crave sunshine as the days gradually become longer. So, this month […]
Being blessed with a great retail space that also comes with enviable spacious street facing window displays is sort of like winning the genetic lottery, if you like those tall, good looking types. The Outdoor Gear Exchange in Burlington, VT is one such truly “blessed” store. OGE, as they are known locally, moved from a smaller, […]