Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Merchandising: The Living, Breathing Garden

By SIA | June 4, 2015 | 0 Comments

                    One of the best things about living in Vermont is that once spring and summer hit, this place simply explodes in color. There are so many shades of green – the hills and forests are as lush as any jungle –  with so many varieties of […]

Mannequin – My Friend

By SIA | May 28, 2015 | 0 Comments

I have been known to talk to mannequins on more than one occasion. I often give them names. They are a merchandiser’s best friend after all.  Where would retail and visual merchandising be without mannequins? These body forms are the integral link between product story telling and the consumer. A world without mannequins would be […]

DIY Wednesday: A Magic Garden

By SIA | May 27, 2015 | 0 Comments

Last weekend I spent a perfect Vermont spring day at one of my favorite local haunts – Cady’s Falls Nursery.  Scattered about the property are handmade and repurposed objects of art. While these uber lawn ornaments are weathered by rust, they still manage to evoke a real sense of place. Plus I love the idea […]

SIA Membership Year is Coming to An End. Is Your Company Renewed?

By SIA | May 21, 2015 | 0 Comments

Your SIA Membership expires on May 31. We don’t want to see you go. To continue experiencing all that SIA has to offer, renew your membership today by contacting Pat Grenke at PGrenke@snowsports.org.  We are here for you your-round, helping to grow your business, participation and the overall well-being of the industry. Review The Blue Book […]

The Snow Sports Industry is Going for a World Record to Get More People on Snow – January 8, 2016

By SIA | May 21, 2015 | 0 Comments

Details still are being worked out but the plan to go for the Guinness Book of World Records on Friday, January 8, 2016 for the largest ski and/or snowboard lesson is percolating. Interestingly, there is the largest ski lesson record (about 550) but NO resort for the “largest” snowboard lesson. Organizers are positioning this as […]

We Present to You: Playing Soccer While Skiing.

By SIA | May 20, 2015 | 0 Comments

Just when you thought you’ve seen it all…a video of skiers playing soccer surfaces. It’s actually mind blowing to think that they are A.) skiing AND playing soccer at the same time and B.) pulling backflips while doing this.  This video was filmed in Geilo, Norway with professional skiers. We do not recommend trying this […]

Merchandising: Happy Feet

By SIA | May 18, 2015 | 0 Comments

So I was at a friends house last week. We were outside talking and I spotted two mannequin legs out back behind a shed in their backyard. Of course I couldn’t help myself – “what are you going to do with those?” I asked.  Well, needless to say I took the legs and after trying […]

West Coast Port Congestion is Improving

By SIA | May 13, 2015 | 0 Comments

“West Coast port congestion is improving.” This statement can be heard from just about any of the many freight forwarders in the business. Yet supply chain professionals’ frustrations continue, fueled by the ongoing chassis shortage and trucker strikes affecting the West Coast. It is without a doubt that the ports on the West Coast have […]

SAVE THE DATE: #SIA16

By SIA | May 13, 2015 | 0 Comments

The 2016 SIA Snow Show kicks off January 27 with Industry + Intelligence, a free day of market research and educational seminars. The Show is January 28 – January 31 and the On-Snow Demo/Ski-Ride Fest is February 1 & 2 at Copper Mountain. Join us for the entire industry gathering under one roof.    SIA […]

Take a look back with the 2015 SIA Snow Show Rewind

By SIA | May 12, 2015 | 0 Comments

The vibe, the scene, the happenings all in one place at the Show. The 2015 SIA Snow Show welcomed a record-breaking number of new exhibitors, saw a 50% increase in Sourcing Snow exhibitors, hosted its first ever Industry + Intelligence day and that’s just the beginning. The seminars, parties, events and comradery was unmatched.  With statistics, photos, recaps and more – […]

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