Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

SIA Merchandising Shop Profile: The Startingate Ski Shop

By SIA | March 18, 2015 | 0 Comments

The Startingate Ski Shop in Bondville, Vermont is one of those great finds – a family owned and operated ski shop, steeped in ski racing tradition, that showcases some of the snow sports industry’s finest wares. From specialized racing-specific hard goods to elegant high end outerwear, this shop has many hard-to-find brands and niche items that set […]

SIA Merchandising: A Hazy Shade of Winter

By SIA | March 18, 2015 | 0 Comments

January tends to be a month that for many of us is devoid of color.  Unless you live in somewhere in the southern portion of the U.S. or pretty much anywhere in California, January is drab.  It’s cold and bleak and we seem to crave sunshine as the days gradually become longer. So, this month […]

Outdoor Gear Exchange (OGE) Merchandiser Profile – Liza Cannon

By SIA | March 18, 2015 | 0 Comments

Being blessed with a great retail space that also comes with enviable spacious street facing window displays is sort of like winning the genetic lottery, if you like those tall, good looking types. The Outdoor Gear Exchange in Burlington, VT is one such truly “blessed” store.  OGE, as they are known locally, moved from a smaller, […]

By SIA | January 1, 1970 | 0 Comments

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