General SIA News
SIA’s Day 4 OR + Snow Show Wrap Up
We did it! The first combined Outdoor Retailer + Snow Show is finished in Denver and we are deep in setting up at Copper Mountain for…
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Industry News
News, press releases and analysis from across the winter outdoor industry.
General SIA News
SIA Releases 2018 Consumer Behavior Report
This report is free to all SIA Members and is also available at a cost of $550 to non-members. To access the report, please contact Kyle…
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Uncategorized News
SIA / WWSRA On-Snow Demo Day 1 Wrap Up Report
More than 3,300 registered attendees and over 160 demo partners all in one place -- the largest demo like it in the world!
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General SIA News
On-Snow Demo Day 2 Wrap Up
"We couldn't do our buy without the two days of this demo." -- heard on the chairlift from two Colorado retailers.
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Climate Change
Squaw Valley | Alpine Meadows and Liberty Utilities Collaborating to Power Resort with Renewable Energy by December 2018
Companies exploring solar projects to offset Squaw Valley | Alpine Meadows’ electricity use and benefit entire service territory.
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B2B - Business to Business
Breezy Johnson Becomes First Female Olympic U.S. Ski Team Member to Partner with KHOMBU
KHOMBU Brand Ambassador, Breezy Johnson has officially been named to the 2018 U.S. Olympic Team and will be competing for an Olympic gold medal in Pyeongchang,…
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B2C - Business to Consumer
Women of the Squaw Valley | Alpine Meadows Ski Patrol Announce Scholarships for Avalanche Safety Education
Continuing its mission to provide educational opportunities for the local Tahoe community, the Women of the Squaw Valley Alpine Meadows Ski Patrol are thrilled to announce…
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B2B - Business to Business
Why Face-to-Face Interactions Still Reign Supreme
There’s no denying that in many instances, using our smart devices helps us multitask, and ultimately save time. But in the business world, we can’t let…
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B2B - Business to Business
SIA Welcomes a New Chairman of the Board
SIA is pleased to announce the appointment of Mike Adams as chairman of the board. It also welcomes four other seasoned snowsports industry veterans as members…
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Industry Press Releases
National Ski Patrol Celebrates 80 Seasons on Friday in Denver
Group to host anniversary party at Patagonia store in downtown Denver.
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