News Category: industry press release

Park City is the 1st most insta-worthy resort in the USA, study reveals

As the peak Ski season fast approaches, a new study has revealed Park City is the 1st most insta-worthy resort in the United States. The research carried out by travel experts at Sleep Park Fly analysed ski resorts across the United States, looking at the number of Instagram posts and mentions of the resorts to reveal the most insta-worthy […]

Smith I/O MAG Imprint 3D Goggle Named to TIME’s List of Best Inventions of 2022

Portland, Oregon (November 10, 2022) – Smith, the global leader in snow goggles, is excited to announce today the I/O MAG Imprint 3D has been named to TIME’s Best Inventions of 2022 list in the Outdoor category. The entire list is comprised of 200 groundbreaking inventions across 25 categories, but with only 10 products awarded […]

Welcome Legendary Big Mountain Skier Michelle Parker to the Peak Ski Company Team!

I wanted you to be the first to know of a new team member here at the Peak Ski Company.   Michelle Parker is joining the team here at Peak as the Director of Skiing & Development!  I’ve attached the press release on this great news for a bit more detail.  Michelle’s been a good friend of mine […]

The First Disabled Ski Descent of Denali – Breaking Barriers with Vasu Sojitra

STOWE, VT (November 7, 2022) The Virtual Red Bench Speaker Series presents, The First Disabled Ski Descent of Denali – Breaking Barriers with Vasu Sojitra on Thursday, November 17th at 7:00 pm via Zoom. Vasu Sojitra is breaking barriers as an adaptive athlete as well as an advocate for racial justice and inclusion. Sojitra is climbing and skiing […]

Crystal Mountain employee, Karyn Thorr, promoted to COO

THOMPSONVILLE, Mich. (October 26, 2022) – Crystal Mountain has named Karyn Thorr chief operating officer effective today. Thorr has been an employee for 29 years and has since managed many different departments at Crystal, but it was her passion for snowsports that landed her at the family-owned resort in 1993. “I learned to ski at […]

Moosejaw Debuts Moosejaw “More” Collection, Bringing Mindfully Made Performance Outerwear to Broader Audiences Arriving October 2022 Full outerwear line for men and women utilizes recycled materials, offering warmth and performance for less MADISON HEIGHTS, Mich. (Oct. 25, 2022) – Moosejaw, a leading retailer specializing in outdoor gear and apparel, today announces the debut of the […]

Minus33 is Seeking Search-and-Rescue Partners for Upcycled Wool Program

Repurposed merino wool aids first responders and rescuees ASHLAND, NH – New Hampshire’s merino wool specialist, Minus33, is accepting applications from search-and-rescue organizations nationwide to receive its wool warm up kits. The Minus33 wool warm-up kits are provided to mountain rescue operations in order to furnish rescuees with a head-to-toe layer of warm wool for […]

Smith Announces Zero Plastic Waste Across Winter Packaging & Beyond

Partnership Kick-off with gogglesoc Advances Sustainability Efforts in Eyewear Protection Portland, OR (October 19, 2022) – Since launching its CORE Collection of eyewear made from post-consumer water bottles in early Spring 2022, Smith has continued its commitment to support and encourage those that love the outdoors to consider the environment with every purchase. Smith is […]

Houdini Bolsters Global Leadership Driving Brand Acceleration; Establishes U.S. Office in Portland, Oregon Niclas Bornling Promoted to General Manager of North America;Brian Anthony Named Head of Sales and Merchandising of North AmericaGabriel Ingemarson Named Chief Operating Officer in Stockholm STOCKHOLM (October 12, 2022) – Houdini, the functional life wear company committed to designs that are […]

Smith Relaunches Imprint 3D Technology in Custom Crafted Snow Goggles

Built to the unique details of the face, the I/O MAG Imprint 3D Goggle offers unsurpassed fit Portland, Oregon (October 11, 2022) –Smith, the global leader in snow goggles, is excited to relaunch Imprint 3D Technology for Winter 22/23. Live now on smithoptics.com, Imprint 3D Technology addresses the vast range of face shapes and features […]