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ThirtyTwo Global Brand Director on New Products, Shipping and More

November 11, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published November 11, 2021 Brian Cook gives us an update on how ThirtyTwo has evolved its snowboard boot line this year, the fluid shipping situation given the supply chain challenges and the kind of order growth the brand saw after last season. Snowboard brand ThirtyTwo has […]

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Utah’s Winter Outdoor Industry Needs More Climate Action From PacifiCorp

November 11, 2021

November 11, 2021, Salt Lake Tribune Op Ed As the president of Snowsports Industries America (SIA), it is my responsibility to protect and strengthen our industry for the future. As the winter outdoor industry’s trade association, we represent over 500 winter sports gear manufacturers, retailers, sales reps and resorts and a network of over 30,000 […]

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Amundsen Sports Expands, Proudly Opens Clubhouse & Showroom on Pearl Street in Boulder, Colorado

November 10, 2021

The Iconic Norwegian apparel brand’s rapid growth in the US market is creating a need for more resources and a larger brand presence Boulder, Colo. (Nov. 10, 2021): Amundsen Sports, the Norwegian technical and lifestyle apparel brand that stormed the US market in 2017, is proud to announce a significant brand presence in the heart of […]

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New economic report showcases outdoor recreation economy’s strength & resiliency during difficult year

November 9, 2021

November 9, 2021 The Bureau of Economic Analysis (BEA) released economic data for 2020 on outdoor recreation’s powerful and positive economic impact on the U.S. economy today. These new numbers show outdoor recreation generates $689 billion in economic output and creates 4.3 million jobs. The report, a snapshot in time of a challenging and uncertain […]

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Nordica Announces Early Launch and Limited Availability of New Enforcer and Santa Ana Unlimited Ski Collections

November 9, 2021

WEST LEBANON, N.H. – Nov. 9, 2021 – Nordica teased something new was happening to its Enforcer and Santa Ana family of skis on its social media accounts since late October. Today the company announced an early launch and limited availability of two completely new all-mountain touring ski collections, the Enforcer Unlimited and Santa Ana […]

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Nick’s Notes – November 2021

November 4, 2021

November 4, 2021 Dear Industry Colleague: As we gear up for this coming winter and think about the 2022-2023 season, I sincerely hope that you are integrating inclusion throughout as you pivot, plan and take action. Inclusion means finding ways to embrace and incorporate diverse perspectives and peoples everywhere, across the industry. Inclusion is about […]

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Freeskier Lucy Sackbauer Becomes Nordica Athlete

November 2, 2021

Freeskier Lucy Sackbauer Becomes Nordica Athlete WEST LEBANON, N.H. – Nov. 2, 2021 – Nordica announces the addition of Lucy Sackbauer as the newest member of its Freeride Crew. “Lucy is such an incredible woman,” said Nordica USA’s Director of Marketing Sam Beck. “She’s been a huge inspiration to so many as a skier, a […]

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Snowsports Industries America Issues Inclusion Challenge to the Winter Outdoor Community: We Can and Must Do Better

November 1, 2021

SIA Inclusion Committee Delivers Key Messages for the Industry Park City, Utah (November 1, 2021) – Snowsports Industries America (SIA) kicks off the 2021/2022 winter season with a commitment to make the industry more inclusive and diverse. Having singled out inclusion as one of the critical components for industry growth, the SIA Inclusion Committee has […]

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SIA’s President Nick Sargent talks about the manufacturing and supply chain issues that are affecting the ski industry and the holiday season.

November 1, 2021

Leslie Thatcher of KPCW radio interviews Nick and they discuss a variety of topics in regards to supply chain issues from factory closures to material shortages (epoxy, cotton) to tariffs to shipping problems and container shortages which all can lead to price increases at retail. Find out what impact will this have on businesses and […]

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TAHOE SOS PARTICIPANTS TEAM UP WITH SMARTWOOL TO CREATE A ONE-OF-A-KIND SOCK

October 28, 2021

NORTH LAKE TAHOE, CA/NV.—After months in the making, the hard work of three Tahoe-based SOS participants paid off. Last week, the major outdoor apparel brand, Smartwool, released a one-of-a-kind sock representing SOS Outreach. The sock design was dreamt up and created by SOS’s very own Emiliano, Adrian, and Chris – all Juniors at Truckee High […]

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