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SIA and the Winter Outdoor Industry Send Letter To Congress Help Get Bold Climate Legislation Passed

Advocacy Advocacy Climate Climate Change Current Events General SIA News Government Affairs

October 19, 2021

October 19, 2021 Dear Speaker Pelosi, Leader Schumer, Leader McCarthy, Leader McConnell, Senator Manchin, Senator Sinema, Senator Tester, Senator Hickenlooper, Senator Bennet, Senator Shaheen, Senator Hassan and Senator King: Snowsports Industries America (SIA) is the national trade association for the $79.6 billion winter outdoor industry – representing manufacturers and retailers of winter gear, from global […]

SkiEssentials.com Owner on Early Snow Sales Trends

B2C - Business to Consumer Business Operations Consumers Current Events Inventory Management Shop-Eat-Surf Article Supply Chain

October 19, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published October 19, 2021 Josh Wolfang shares interesting insights into what is selling so far, including how the Vail Resorts season pass price cut is impacting business. Also, how supply chain challenges are affecting his deliveries, and just how much he raised orders by this season […]

Blizzard Tecnica Welcomes Four New PSIA National Team Members to Roster of Elite Instructors

Industry Press Releases

October 12, 2021

WEST LEBANON, N.H. (October 12, 2021) – Blizzard Tecnica, top-performing heritage brands in alpine and backcountry ski equipment, are proud to announce the addition of four PSIA National Team members to their roster of elite instructors. The signing of these respected professionals reaffirms the brands’ position as trusted leaders in their categories, with seven of […]

Future-proof Your Business With SIA! October is SIA Membership Month – this week we are featuring the critical role that SIA plays in connecting its members with consumers.

B2B - Business to Business B2C - Business to Consumer Business Operations Consumers Editorial Features General SIA News Member Benefit

October 12, 2021

Do you know how snowsports enthusiasts are planning to spend their money this coming season? SIA does. SIA gives you direct access to consumers and what they are thinking! Dear Industry Colleague: October is SIA Membership Month! All month we are talking about the importance of an SIA membership and the different ways SIA helps […]

Nick’s Notes – October 2021

Nick's Notes

October 7, 2021

October 7, 2021 Dear Industry Colleague: The snow has fallen in different parts of the country; winter is coming! And while we had really hoped that we could come together this November in Denver and Boston at the Snowbound Festivals, they will be back in fall of 2022. You can find dates, pricing and venue […]

Houdini Sportswear Debuts Global “The Storyteller” Campaign Powered by Polartec

Industry Press Releases

October 6, 2021

Garments “tell” their life stories through emotional and humorous snippets during life’s ups and downs STOCKHOLM (October 6, 2021) — Houdini, the global circular sportswear company, committed to designs that are timeless, functional, minimalist, with an eye on doing more with less, announces the launch of its global marketing campaign, “The Storyteller” in collaboration with […]

Future-proof Your Business With SIA! October is SIA Membership Month – this week we are featuring the critical role that technology plays in your business.

B2B - Business to Business B2C - Business to Consumer Business Operations Editorial Features General SIA News Member Benefit Technology

October 6, 2021

“There’s a lot more risk from sitting still, doing things the old way, than there is from… trying your own experiments to be bold in some new ways.” Chris Gagnon, McKinsey & Company Are you stuck in the old? Is your business ready for future success? Take this short YES/NO quiz to see how future-proof […]

PSIA-AASI and Women of Winter Launch Scholarship Program to Drive Inclusivity

Inclusion Inclusion Industry Press Releases

September 29, 2021

LAKEWOOD, Colo. (Sept 29, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) and Women of Winter are hosting instructor training and certification events for Black, Indigenous, Women of Color that will encourage and support Women of Color to pursue opportunities to teach skiing or snowboarding. “This scholarship program […]

Snow Resorts Roll Over Many “COVID” Keepers After Banner Year

Business Operations Consumers Consumers & Participation Participation Resort News Shop-Eat-Surf Article

September 29, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published September 29, 2021 The pandemic forced many companies to innovate, including snow resorts. And resorts are carrying over some of those improvements this year. Last year at this time, the snow industry had no idea to what to expect for the winter season given much […]

Snowsports Industries America Partners with the Share Winter Foundation to Get More Kids on Snow

Participation SIA Press Releases

September 28, 2021

SIA issues challenge to the winter outdoor industry to prioritize inclusivity and accessibility with up to $25,000 donation to Share Winter Park City, Utah (September 28, 2021) – According to 2020-2021 snowsports participation data, 69 percent of winter sports participants are white. This is in stark contrast to recent 2020 census data which reveals that more than 40% of Americans now identify as one or more racial and ethnic groups, and that people […]