Industry Press Releases Archives - Snowsports Industries America

News Category: Industry Press Releases

Back to All Industry News

Global Association of Boot Fitters Scholarships Applications are open until July 1, 2025

May 22, 2025

FOR IMMEDIATE RELEASEMay 22, 2025 – The Global Association of Professional Boot Fitters is pleased to announce a professional scholarship opportunity, totaling $5,000 in funding, is available again this year. Applications are open for ski and snowboard shop employees and custom bootfitters to pursue additional professional training through one of the many Industry Education Providers […]

Read More

Snowball Effect and Mount Southington Launch ON BOARD: Youth-Powered Movement for Sport & Sustainability

May 2, 2025

Play. Learn. Sustain. A next-generation way to mobilize communities, spark climate action, and connect local kids to the outdoors through sport. Southington, CT – April 29, 2025 – Snowball Effect and Mount Southington have teamed up to launch ON BOARD, a breakthrough initiative that connects sport, sustainability, and education to create real impact for local […]

Read More

Smugglers’ Notch and Snowball Effect Elevate Snow Sports, Community, and Culture in Vermont.

November 12, 2024

FOR IMMEDIATE RELEASEJeffersonville, VT – Nov. 12, 2024 – Smugglers’ Notch Resort (Smuggs) is proud to announce acollaboration with Snowball Effect to advance Snow Sports programs and further its unique culture andcommunity. As a leader in the industry and an independently owned, locally focused resort, Smuggscontinues to set standards for family-friendly programs, instructor opportunities, and […]

Read More

Bootdoc Hotronic Expands Team and Product Line, Reinforcing Commitment to Customer Success

October 14, 2024

FOR IMMEDIATE RELEASE Bootdoc Hotronic Expands Team and Product Line, Reinforcing Commitment to Customer Success Salt Lake City, Utah – October 14, 2024 – Bootdoc Hotronic, a division of Wintersteiger Sports, is pleased to announce significant growth in its team and product offerings. These strategic moves underscore the company’s dedication to providing exceptional products, value […]

Read More

Mt. Rose & Snowball Effect Form Partnership To Improve Access To WinterSports, Addressing Industry Challenges

October 11, 2024

FOR IMMEDIATE RELEASE Partnership aims to foster growth, responding to a decline in youth participation acrossthe industry. Reno, NV – October 9, 2024 – Mt. Rose and Snowball Effect have announced a strategicpartnership to address key challenges in the winter sports industry by engaging local youthyear-round. This collaboration comes in response to the industry trend […]

Read More

Wintersteiger and Bootdoc, Hotronic Announce New Sales Representation in the Great Lakes Territory

September 27, 2024

The Phenix Project will take over sales responsibilities effective January 2025 Salt Lake City, Utah – September 23, 2024 – Wintersteiger, Inc. is pleased to announce that the Phenix Project sales agency has been appointed as the new sales representatives for Wintersteiger Sports and Bootdoc Hotronic in the Great Lakes Territory, effective January 1, 2025. […]

Read More

Kästle USA Appoints Steven Poulin as New President / CEO

September 3, 2024

VAIL, Colorado – In a strategic move poised to accelerate growth and introduce new categories,Kästle USA welcomes industry veteran Steven Poulin as its new President / Chief Executive Officer.Poulin has more than 15 years of senior management experience, including a decade of strategicdevelopment and plan execution within the ski industry, most recently, as former CEO […]

Read More

Sporting Goods Industry Hall of Fame Welcomes Three Iconic Figures in Class of 2025

September 3, 2024

DOWNERS GROVE, ILLINOIS (September 3, 2024) – The Class of 2025 of the Sporting Goods Industry Hall of Fame features three inductees who made significant contributions to different segments of the industry. John Cardinal (Cardinal’s Sporting Goods), Chris Considine (Wilson Sporting Goods) and E.J. “Ned” Hamilton (Peter Glenn Ski & Sports) will join 185 retailers, […]

Read More

United States Ski Mountaineering Announces Successful Launch of “Project Podium”Hires Sarah Cookler as Head of Sport

August 20, 2024

Silverthorne, Colorado (August 15, 2024) – The United States Ski Mountaineering Association (USSMA or USA Skimo) is pleased to announce the successful launch of Project Podium, a donation-funded initiative created to ensure the success of USA skimo athletes in global competition. USA Skimo is also pleased to announce the appointment of Sarah Cookler to serve […]

Read More

Nordica Announces The Connect Tour

December 19, 2023

WEST LEBANON, N.H. – Dec. 19, 2023 – Snowsports brand Nordica announced The Connect Tour, a multi-resort national tour to help connect and build communities of women+ through group ski days. “Skiing makes people feel alive. We want to share that joy with others, and help them make a connection with a new ski buddy,” […]

Read More