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B4BC’s Shred the Love Winter Series

February 11, 2018

Boarding For Breast Cancer Announces its 2018 Winter Series of Fundraising Events

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Marker GripWalk Locks Up More Brand Partners at Snow Show

February 10, 2018

For more than six decades Marker has been synonymous with innovation and safety in skiing. Hannes Marker presented the world’s first safety release binding back in 1952. In the 1970s his M series with automatic heel release, revolutionized the bindings market. With the launch of the Duke in 2007 and the continued development of the […]

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Alterra Mountain Company Appoints Rusty Gregory as CEO

February 7, 2018

Alterra Mountain Company announced the appointment of Rusty Gregory as Chief Executive Officer. Gregory is an investor in the company and has been a member of the Board of Directors since the company’s inception in August 2017. Gregory is an experienced travel industry executive and proven mountain resort innovator. His career in the ski industry […]

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Rock the Casbah at Beech Mountain’s Retro Ski Weekend

February 7, 2018

Ski back in time and rock the 1980s like never before during the Totally ’80s Retro Ski Weekend at Beech Mountain. This year’s event takes place Feb. 22-25 with four days of throwback activities, including the best music lineup in the weekend’s seven years of bending the space-time continuum. Saturday night’s headliner at Beech Mountain […]

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High Fives Teams Up with City of Reno for Injured Vet Ski Program at Squaw

February 7, 2018

The High Fives Foundation in Truckee, Calif., the City of Reno Parks, Recreation and Community Services Department in Reno, Nev., and the Adaptive Training Foundation in Dallas, Texas are teaming up to host a program called Military to the Mountain. 22 injured US Military Veterans will train at their respective facilities for nine weeks preparing […]

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Freeride World Tour Hakuba Japan Restaged in Kicking Horse Due to Safety Concerns

February 7, 2018

Following on the tails of the season’s first event yesterday at the resort in Kicking Horse, Golden, BC, Canada, 47 riders divided into four categories made their way up to 2330m to drop into the “Truth and Dare” face situated in Purcell Mountains. The original event, scheduled to take place last month in Hakuba, Japan, […]

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National Ski Patrol and International Mountain Bicycling Association Form Partnership

February 5, 2018

Beginning this year, the International Mountain Bicycling Association (IMBA) will serve as a partner of the National Ski Patrol (NSP) to promote mountain bike patrols and patrollers. The new partnership furthers NSP’s ongoing efforts to grow summer operations in response to the needs of its mountain resort partners and aligns with IMBA’s work to refocus […]

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Rossignol Group Announces New Lange Global Brand Director

February 2, 2018

The ROSSIGNOL GROUP, home to the iconic LANGE ski boot brand, announced the appointment of Thor Verdonk as Lange Brand Director. Since joining the company in 1994, Verdonk has assumed a handful of roles within the Rossignol Group, beginning with his work as Junior Race Program coordinator and moving onto Rossignol Race Director where he […]

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Squaw Valley | Alpine Meadows and Liberty Utilities Collaborating to Power Resort with Renewable Energy by December 2018

February 1, 2018

Companies exploring solar projects to offset Squaw Valley | Alpine Meadows’ electricity use and benefit entire service territory.

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Breezy Johnson Becomes First Female Olympic U.S. Ski Team Member to Partner with KHOMBU

January 30, 2018

KHOMBU Brand Ambassador, Breezy Johnson has officially been named to the 2018 U.S. Olympic Team and will be competing for an Olympic gold medal in Pyeongchang, South Korea next month as the youngest member of the U.S. Olympic Alpine ski contingent. KHOMBU, the innovative footwear and outerwear brand synonymous with function, fashion, performance and exceptional […]

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