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Welcoming New & Diverse Participants to the Winter Community

December 3, 202012:00pm MT

COVID-19 has energized people to get outside in unprecedented numbers. How can the winter community be more welcoming and inclusive in effort to expand winter sports participation among new, casual and diverse participants. As a n...

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Introducing ClimateUnited

October 29, 20201:00pm MT

ClimateUnited, SIA’s new climate platform to unite the winter outdoor industry around meaningful climate action. This initiative, free to every SIA member, provides the path forward for every company large or small, and the p...

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Let’s Get Real: 5 Actionable Ways to Increase Your Inclusive Leader Skills

October 21, 202012:00pm MT

So much change has happened so fast. Between the consequences of COVID, the racial justice reckoning, the rise of #MeToo and so much more, leaders at every level are asking themselves how they can be part of the solution for a new...

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United by Winter: Moving the Winter Community Forward

October 6, 202012:00pm MT

We have experienced significant change in the winter outdoor industry, including SIA. And whether COVID, climate change or consolidation; or new consumers, new technologies or new ways of doing business, change is inevitable but a...

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Selling The Backcountry Responsibly

October 8, 202012:00pm MT

Last March, after the sudden closure of resorts due to COVID, followed by multiple snow storms, participants were looking for other options to get on snow. The backcountry became very crowded, touring gear sold out, there were too...

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Climate Action Is My Business

September 24, 202011:00am MT

Addressing climate change is certainly an imperative, and it also pays off with business benefits. For those of us in the winter outdoor industry, the stakes are high, yet businesses that have made the commitment drive positive c...

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Navigating Change Series #4: Why Cause Matters: Consumer Loyalty in Purchase Decisions

August 13, 202012:00pm MT

Overview: New research shows outdoor enthusiasts care deeply about protecting the planet and spend with brands that share their beliefs and values.

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Navigating Change Series #3: Sustainable Operations = Sustainable Recovery

August 6, 202012:00pm MT

Overview: How do you adapt business operations in an unpredictable, stop-and-start economic environment? Learn ways to up-level your operations while maintaining a sustainable mindset.

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Navigating Change Series #2: The Values and Cents of Sustainable Recovery

July 30, 202012:00pm MT

Overview: The pandemic derailed some consumer trends and accelerated others for the outdoor industry.

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Navigating Change Series #1: Intersection of Environment & Diversity

July 23, 202012:00pm MT

Overview: Diversity – racial, gender and cultural – is now front-and-center in our national conversation.

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