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Wintersteiger V‑Edge: Better Tuning for Skis + New Revenue Ops for Ski Retailers

February 26, 2026

Wintersteiger V‑Edge: Versatile Tuning for Every SkierProvides New Revenue Opportunities for Ski Industry Retailers Salt Lake City, UT (February 26, 2026) — Wintersteiger has renewed its emphasis on V-Edge, the variable‑edge grinding function built into all Jupiter automated ski service machines, providing retailers with high‑margin services that improve turn and exit initiation for skiers of […]

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Resale retail Q&A: During holiday season of retail unpredictability, Geartrade president shares insights into resale’s ‘invisible economy’ 

December 18, 2025

SALT LAKE CITY, UTAH (December 16, 2025) —  While 2026 retail headlines have been dominated by unpredictability and uncertainty, the outdoor industry’s resale economy has continued to grow quietly, rapidly and almost invisibly. Outdoor resale’s widespread growth includes independent brick-and-mortar retailers adding consignment elements to their stores; brands adding resale components to their online businesses; and […]

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Kästle USA Hires Industry Veteran Justin Heanue to Lead Sales Team

August 21, 2025

In its ongoing drive to introduce more of Kästle’s ultra-premium and premium skis to the North American market, Kästle USA locks in a proven Alpine Sales Director in Justin Heanue.   Portsmouth, NH, August 21, 2025 – Since it was relaunched to the North American market in 2007, Kästle has won renown as a top manufacturer […]

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Global Association of Boot Fitters Scholarships Applications are open until July 1, 2025

May 22, 2025

FOR IMMEDIATE RELEASEMay 22, 2025 – The Global Association of Professional Boot Fitters is pleased to announce a professional scholarship opportunity, totaling $5,000 in funding, is available again this year. Applications are open for ski and snowboard shop employees and custom bootfitters to pursue additional professional training through one of the many Industry Education Providers […]

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Snowball Effect and Mount Southington Launch ON BOARD: Youth-Powered Movement for Sport & Sustainability

May 2, 2025

Play. Learn. Sustain. A next-generation way to mobilize communities, spark climate action, and connect local kids to the outdoors through sport. Southington, CT – April 29, 2025 – Snowball Effect and Mount Southington have teamed up to launch ON BOARD, a breakthrough initiative that connects sport, sustainability, and education to create real impact for local […]

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Upper Midwest’s premier outdoor & snowsports trade associations merge

January 2, 2025

Madison, WI, January 1, 2025–Effective January 1, Midwest Winter Sports Reps Association (MWSRA) and Outdoor Reps Association (ORA) will merge to form Midwest Professional Reps Organization, or M-Pro. The new group will be an all-season resource for sales reps and retailers in outdoor, winter sports, and the various categories that touch them. Founded in the […]

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Blizzard-Tecnica Announces 2025 W2W Hilaree Nelson Education Scholarship

November 19, 2024

The program aims to empower women through their passion for mountain sports. West Lebanon, NH (November 19, 2024) – Blizzard-Tecnica is proud to announce the fifth annual scholarship for women looking to advance their education in snowsports – the W2W Hilaree Nelson Education Scholarship. Whether applicants are interested in avalanche safety, ski instruction, guiding, or […]

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Smugglers’ Notch and Snowball Effect Elevate Snow Sports, Community, and Culture in Vermont.

November 12, 2024

FOR IMMEDIATE RELEASEJeffersonville, VT – Nov. 12, 2024 – Smugglers’ Notch Resort (Smuggs) is proud to announce acollaboration with Snowball Effect to advance Snow Sports programs and further its unique culture andcommunity. As a leader in the industry and an independently owned, locally focused resort, Smuggscontinues to set standards for family-friendly programs, instructor opportunities, and […]

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Bootdoc Hotronic Expands Team and Product Line, Reinforcing Commitment to Customer Success

October 14, 2024

FOR IMMEDIATE RELEASE Bootdoc Hotronic Expands Team and Product Line, Reinforcing Commitment to Customer Success Salt Lake City, Utah – October 14, 2024 – Bootdoc Hotronic, a division of Wintersteiger Sports, is pleased to announce significant growth in its team and product offerings. These strategic moves underscore the company’s dedication to providing exceptional products, value […]

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Mt. Rose & Snowball Effect Form Partnership To Improve Access To WinterSports, Addressing Industry Challenges

October 11, 2024

FOR IMMEDIATE RELEASE Partnership aims to foster growth, responding to a decline in youth participation acrossthe industry. Reno, NV – October 9, 2024 – Mt. Rose and Snowball Effect have announced a strategicpartnership to address key challenges in the winter sports industry by engaging local youthyear-round. This collaboration comes in response to the industry trend […]

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