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Industry News

News and information from the winter outdoor community

In His Own Words, Eddie Walls Tells the Story of Snowboarding

April 18, 2016

Who better to tell the history of snowboarding than ledgendary snowboarder Eddie Wall? Well, Air & Style thought the same and allowed Eddie, in his own words, to recount those pivotal moments that brought us here. Words from Air & Style  Do you know the history of snowboarding? Where it came from? How it all […]

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Paradigm Shift: SIA Downhill Consumer Intelligence Project Unlocks Fresh Take On Old Questions

April 11, 2016

In lieu of recent speculations, SIA Research Director Kelly Davis sheds some clarity on what’s really happening in snowboarding and digs more deeply into the numbers that have been drawing the attention. What she found was that the primary drop in participation was among 18- to 24-year-old males. “We started to find out that the message they were […]

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Snow Sports Industry Movers & Shakers Take Center Stage at U.S. Ski & Snowboard Hall of Fame Induction

April 11, 2016

Last week, the legendary Colorado ski and snowboard community of Aspen hosted the induction ceremony and Skiing History Week for the U.S. Ski and Snowboard Hall of Fame. The week featured skiing and snowboarding, skiing history presentations, parties, award ceremonies, a film festival and first tracks with Hall of Famers. These ticketed events were open to […]

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Malakye.com is Now Your Professional Network – Check It Out

April 11, 2016

Malakye.com recently made a massive change by becoming a professional network.  Malakye was founded as a job website for the industry 14 years ago, way back in 2002, and is now 2 months into being a professional network.  “It’s taking off!” is what Chad Mihalick, owner and founder of Malakye had to say.  And of […]

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Boarding for Breast Cancer (B4BC) Successfully Celebrates 20th Anniversary Snowboard + Music Festival

April 11, 2016

Over $30,000 Raised for B4BC Breast Cancer Awareness, Education, Prevention Boarding for Breast Cancer, the original youth focused breast cancer education foundation, successfully celebrated two decades of prevention and support programs for young people, Saturday, April 2nd at Sierra-at-Tahoe resort. Hosted by iconic action sports commentator Sal Masekela, the 20th Anniversary B4BC Snowboard + Music […]

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Armada Skis Co-Founder Hans Smith on the Growth of the Brand

April 11, 2016

The Move from Costa Mesa, Calif. to Park City, Utah, the ‘No-Trend’ Focus, and Remaining Rooted in Freestyle Skiing “It doesn’t matter how cool you think you are or how cool your products looks, if it doesn’t work really, really well, you’re not going to make it in any business.” A word to the wise, […]

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Women to Watch: Industry Leaders  Working to Better the Snow Sports Community

April 4, 2016

SIA is proud to recognize the 2016 Women to Watch, outstanding leaders working for brands, reps, retailers, resorts and non-profits. All of the women were honored at the 2016 SIA Snow Show for their passion, commitment and leadership in the snow sports community. Kathy McGuire: Executive Vice President, Operations, K2 Sports Years with current job: 24Number […]

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Rossignol’s Nick Castagnoli on The Sessions @ SIA

April 4, 2016

  Rossignol’s Nick Castagnoli discusses maintaining a top position in the ski hard goods market, new carbon technology & the decision to consolidate its bindings offering. When you have the top two selling skis in North America, how do you possibly go up from there? Rossignol has been a staple in the ski industry since […]

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The Future: Technology Meets Snow in 2016-17's Newest High-Tech Accessories

March 30, 2016

As in all other aspects of life—and whether we like it or not—high-tech gadgets are here to stay in snow sports. And the way skiers and riders are using technology on the snow is changing as fast as the tech itself. What seemed like science fiction just a couple seasons ago is now not only […]

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SIA Congratulates the U.S. Ski and Snowboard Hall of Fame Class of 2015 with a Nod to Former SIA President, David Ingemie

March 30, 2016

The legendary Colorado ski community of Aspen will host the induction ceremony and Skiing History Week for the U.S. Ski and Snowboard Hall of Fame. The week of April 5-10, 2016 will feature skiing, skiing history presentations, parties, award ceremonies, a film festival and first tracks with Hall of Famers. These ticketed events are open […]

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